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SBD/Issue 237/Sports Media
NBC Makes Changes To "FNIA," Including Taking Costas On-Site
Published August 27, 2009
|Costas Will Host "FNIA" From Site Of
Game, Not NBC's Studio This Season
SUNDAY NIGHT HEAT: USA TODAY’s Michael Hiestand writes the latest changes to “FNIA” come as NBC has “yet to deliver a treasure trove of ratings on TV’s most-watched night,” partly because the net “can’t air NFL highlights until 7:15 and goes against the end of games on CBS or Fox” (USA TODAY, 8/27). In Albany, Pete Dougherty wrote this “seems to be an effort to put more sparkle into that night’s game.” Ebersol pointed out that highlights will be an important part of “FNIA,” and he “would be wise to make sure that formula is followed.” That is “what football fans want,” and “failure to provide that will drive viewers to ESPN” (TIMESUNION.com, 8/26).
SOLID MOVE: FANGSBITES.com's Kenny Fang wrote, "This might actually work. There were too many cooks stirring the pot in the studio last year and having Bob talking with Collinsworth and Michaels at the beginning, then not being seen until the end will make a better show in my opinion. I'll be honest, my high hopes for FNIA were dashed in the first season and it's made me miss ESPN's NFL Primetime. I think having Dungy and Harrison will make for some interesting commentary. I hope so" (FANGSBITES.com, 8/26). AWFUL ANNOUNCING's Brian Powell wrote while he has "always been critical of NBC's decisions" when it comes to "FNIA," this year they "seem to be close to getting it right." Powell: "In fact, you could argue that they only really need Costas, Collinsworth and Michaels, manning the highlights" (AWFULANNOUNCING.com, 8/26).