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SBD/Issue 237/Sports Media
Cablevision Plans To Launch Tennis Channel On Sports Tier
Published August 27, 2009
FINDING A LOOPHOLE? On Long Island, Neil Best cites a source "familiar with the often convoluted workings of TV distribution" as saying that he was "intrigued by Cablevision's tactic, which he called 'creative'" (NEWSDAY, 8/27). The NCTC said that Cablevision "joined the organization 'recently,'" but Tennis Channel Senior VP/Distribution Patrick Wilson said that he "was told by an NCTC member that Cablevision had joined Wednesday." Wilson: "That says to me that it joined the NCTC in an effort uniquely designed to try to access their way into a deal for the Tennis Channel that was cut in 2002 for small providers." Cablevision VP/Media Relations, Cable & Communications Jim Maiella said that the company has a "'valid affiliation agreement' to carry the Tennis Channel, 'and we expect the Tennis Channel to authorize its signal.'" Meanwhile, Solomon said that Cablevision "had not hinted during discussions as recently as Sunday that it would use the NCTC contract as a way to carry the network to a limited part of its subscriber universe" (N.Y. TIMES, 8/27).
DISH SERVED COLD: CABLEFAX DAILY writes the message sent in yesterday's moves was "don't mess with Cablevision." It "appears that Tennis' pricey media campaign last week targeting" Cablevision's lack of coverage of the net in advance of the US Open was the "straw that broke the camel's back" (CABLEFAX DAILY, 8/27).