CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
SBD/Issue 236/Sports Media
SEC May Announce More Revisions To New Media Policy By Today
Published August 26, 2009
|Gannett Directs Its Newspapers Not To
Sign On To SEC's New Media Policy
OUT OF BOUNDS? In Louisville, Eric Crawford writes while the SEC is "well within its rights to sell broadcast rights to its games, there's a legitimate question over whether it can restrict news coverage of its events." Crawford: "If it wants to operate like a pro league, let it be treated like one. If it persists in this hardball policy -- some of which applies to ticketholders and amateur bloggers -- the SEC will take a big step in that direction. But as a college sports entity, it also has taken a big step out of bounds" (Louisville COURIER-JOURNAL, 8/26).
FRUITFUL PARTNERSHIP: In Virginia, Bob Molinaro wrote with ESPN "providing the money and coverage, the SEC is poised to become the most widely disseminated, wealthiest college football league in the country." The conference ranks "second only to the NFL in brand appeal," and now is putting "even more daylight between itself and its so-called competitors." By partnering with ESPN, the SEC "gets to enjoy the fruits of endless hours of hype on all sorts of electronic devices" (Norfolk VIRGINIAN-PILOT, 8/24). Meanwhile, the SEC and ESPN have launched the SEC Academic Network, a new Web site designed to promote classroom endeavors of its member schools. The network, powered by ESPN360.com technology, will feature content from each school ranging from research and economic development to civic engagement and service. The network launch will include five videos from each SEC school, and the videos will be updated throughout the year (SEC).