SBD/Issue 236/Sports Media

Quick Change: CBS Sports' Rapid Reports Already Over 17,000 Mark's Rapid Reports Edited Before
Being Published On Site, Unlike Twitter said it has produced more than 17,000 of its Rapid Reports since launching its near-real-time, Twitter-like reporting at each NFL training camp four weeks ago. Additionally, the effort has run into fewer problems with NFL clubs compared to the ongoing controversies around credentialed reporters using Twitter during practices, a situation execs attribute to its editing structure in which each Rapid Report is copy edited before being published on the site. "I give the teams a lot of credit. They understand there's a big difference between just putting something out there and still having an editorial process," said Senior VP & GM Jason Kint. "We've run into some issues with only a few teams, and in those cases, we're generally just filing away from the [practice] field."

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