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SBD/Issue 236/Sports Media
CBS Sports' McManus Does Not See NFL RedZone As A Ratings Threat
Published August 26, 2009
|McManus Thinks RedZone
Will Have Select Audience
WHAT IS NEXT FOR REDZONE? MULTICHANNEL NEWS' Mike Reynolds noted both Comcast and Dish Network last spring were "knocking helmets in different legal venues" with NFL Net, and he asked, "Who would have bet the over ... that Dish and Comcast would be the first carriers to put NFL RedZone into play?" While it "certainly is good news for NFL Network that these top players are in its RedZone huddle, the question at this writing remains: Who's next?" Distributors such as Time Warner Cable, Cablevision, Charter and Suddenlink, which have kept NFL Network "on the sidelines over pricing and positioning issues, were expected to get in the game following Comcast's announcement last spring." But that "hasn't happened yet" (MULTICHANNEL.com, 8/25). In Albany, Pete Dougherty noted cable companies that add NFL RedZone "must assign it to a sports tier." The NFL is "trying to secure a monthly fee on par with the Golf Channel, but many operators are balking at paying the same price for a seasonal, once-a-week channel opposed to a 24-hour network" (TIMESUNION.com, 8/25).