Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/Issue 236/Sports Media
Big Ten Network, Atlantic Broadband Agree To Carriage Deal
Published August 26, 2009
DOWN TO THE WIRE: In Pennsylvania, Derek Levarse notes Service Electric Broadband Cable in Wilkes-Barre "does not have a deal to carry" BTN, and BTN President Mark Silverman and Penn State AD Tim Curley yesterday said that it "looks 'extremely doubtful' that a deal will be reached with Service Electric in time for the start of the football season." Silverman said that a deal "would likely have to be in place by Friday or Monday in time to have" the September 5 Akron-PSU game available to Service Electric's approximately 65,000 subscribers (Wilkes-Barre TIMES LEADER, 8/26).
GAINING TRACTION: In DC, Tim Lemke writes college sports networks "have gained big traction among sports fans and cable operators." Silverman said of BTN, which launched in August '07, "We're further along than I thought we'd be. I feel pretty good about our progress." TV sports analyst & consultant John Mansell: "Most new networks that are sports networks are going to reach the subscribers they expect to reach within five years. So it's getting to that point where they are getting a good saturation level" (WASHINGTON TIMES, 8/26).