SBD/Issue 236/Sports Industrialists

Veteran Marketer Justin Johnson Lands New Job With Islanders

Justin Johnson Taking
Islanders Marketing Gig
Veteran league marketer JUSTIN JOHNSON has landed his first team marketing gig. The former NBA, NASCAR and MLB corporate salesman is joining the Islanders next week as Senior VP/Corporate Partnership Marketing. Johnson will report to Islanders President CHRIS DEY. "Justin's contacts reach across sports and other businesses, and his experience will also help as we rebuild off the ice with our Lighthouse Project," said Dey, referring to team owner CHARLES WANG's proposed 150 acre, $3.7B development that would renovate the Islanders' home rink and add a hotel, sports complex, convention, conference and exhibition facilities, along with office space, retail and residential units. Johnson joined the NBA in January as VP/Team Marketing & Business Operations. He was CMO of Indianapolis-based sports agency Just Marketing from '07-08. Before that, he was Managing Dir of Partnership Marketing in NASCAR's N.Y. office. Johnson worked in sponsorship sales at MLB for six years before joining NASCAR in October '03. "I loved what I was doing for the NBA, but it was a very consultative role," said Johnson. "Having some skin in the game is an altogether different proposition." Johnson's departure from the NBA continues a pattern of former NBA team marketing and business operations execs landing top club jobs. Other alums include MSG Sports President SCOTT O'NEIL, English soccer club Derby County President & CEO TOM GLICK and Pirates Exec VP & CMO LOU DEPAOLI.

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