SBD/Issue 236/Sponsorships, Advertising & Marketing

WTA Player Caroline Wozniacki Could Be Next Big Thing On Tour

Wozniacki Has Climbed Into
The Top Ten In Rankings
The "revolving search for the next big thing" on the Sony Ericsson WTA Tour "has landed" on Caroline Wozniacki, according to John Branch of the N.Y. TIMES. Wozniacki has "won five WTA Tour tournaments the past two seasons," climbing into the top 10 in the rankings. But she still seeks a "defining victory to vault her into the discussion of major-tournament favorites," and until then, she "will have to be satisfied largely by being a favorite of skin-deep bloggers and fans looking for the freshest face with racket-swinging potential." Wozniacki is "now the model for Stella McCartney's line of tennis wear from Adidas, and will be wearing a frilly lilac-colored number for the United States Open, well suited for the back page of the local tabloids." Wozniacki: "I don't mind being in the spotlight. When you do well and you're an interesting person on the tour, people want to know more about you" (N.Y. TIMES, 8/26).

DRESSED FOR THE OCCASION: Tennis player Roger Federer appeared on CNBC today and discussed the Nike-designed clothes he wears on court. Federer said his outfits for the U.S. Open include “some slight dots in the shirts that should remind people of the subway stations here.” Federer: “We always try to come up with something creative with a little background story and I think this one's nice (with) a little bold colors." Federer's signature blazer featuring his “RF” logo will be on sale at the U.S. Open, and Federer said, "That's what we’re trying to do with Nike, that the people can get something more that's linked to me" (“Squawk in the Street,” CNBC, 8/26). Meanwhile, the N.Y. OBSERVER's John Koblin wrote Federer's "much-remarked-upon modesty" from earlier in his career "has been a notable casualty" in recent years. Federer "showed up to Wimbledon this year with an oversize, white-and-gold racket bag on his shoulder," and there was a "little too much gold on everything he wore." Tennis magazine's Peter Bodo: "What's most surprising to me is that Roger doesn't seem to get it. I suspect that the Nike designers and marketing folks must come to him and fill him up with a bunch of hooey about what an 'ambassador' he is for all things traditional and he goes all weak in the knees and capitulates to one cockamamie fashion disaster after another" (, 8/25).

ARCHITECT OF DESIGN: Tennis player Maria Sharapova at the U.S. Open will wear Tiffany & Co. earrings designed by architect Frank Gehry. The Frank Gehry Stria sterling silver and diamond earrings are available online and at Tiffany stores in the N.Y. area (Tiffany).

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