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SBD/Issue 236/Sponsorships, Advertising & Marketing
WTA Player Caroline Wozniacki Could Be Next Big Thing On Tour
Published August 26, 2009
|Wozniacki Has Climbed Into
The Top Ten In Rankings
DRESSED FOR THE OCCASION: Tennis player Roger Federer appeared on CNBC today and discussed the Nike-designed clothes he wears on court. Federer said his outfits for the U.S. Open include “some slight dots in the shirts that should remind people of the subway stations here.” Federer: “We always try to come up with something creative with a little background story and I think this one's nice (with) a little bold colors." Federer's signature blazer featuring his “RF” logo will be on sale at the U.S. Open, and Federer said, "That's what we’re trying to do with Nike, that the people can get something more that's linked to me" (“Squawk in the Street,” CNBC, 8/26). Meanwhile, the N.Y. OBSERVER's John Koblin wrote Federer's "much-remarked-upon modesty" from earlier in his career "has been a notable casualty" in recent years. Federer "showed up to Wimbledon this year with an oversize, white-and-gold racket bag on his shoulder," and there was a "little too much gold on everything he wore." Tennis magazine's Peter Bodo: "What's most surprising to me is that Roger doesn't seem to get it. I suspect that the Nike designers and marketing folks must come to him and fill him up with a bunch of hooey about what an 'ambassador' he is for all things traditional and he goes all weak in the knees and capitulates to one cockamamie fashion disaster after another" (OBSERVER.com, 8/25).
ARCHITECT OF DESIGN: Tennis player Maria Sharapova at the U.S. Open will wear Tiffany & Co. earrings designed by architect Frank Gehry. The Frank Gehry Stria sterling silver and diamond earrings are available online and at Tiffany stores in the N.Y. area (Tiffany).