Cardinals Fans Preview Super Bowl App Raptors Offer Peek At New Logo, Brand Identity College Football Bowl Season Kicks Off Rays' Ballpark Talks May Be Back On Track L.A. Relocation Off The Table For NFL In '15 Dish Reaches Deal With Comcast SportsNet Weekend Hot Reads '14-15 Bowl Season Set To Begin Daktronics To Provide Petco Park Displays
SBD/Issue 236/Sponsorships, Advertising & Marketing
Published August 26, 2009
CNBC.com's Darren Rovell noted AirTran's new partnership with the Falcons making it the team's official airline does not include "actually flying the team," which is similar to the agreement the Cardinals have with US Airways. Rovell noted a team "pays for their charter deals," while airlines "pay for their marketing deal;" the two are not connected. An NFL team "looks for the best price on airline fare for their charters," and AirTran "doesn't even fly NFL teams because their airplanes are too small to handle the capacity needed" (CNBC.com, 8/25).
Alex Lloyd Expected To Drive Final Two Races
This Season For Newman/Haas/Lanigan Racing
ROUNDUP: Nike is set to release WNBA Sparks F Lisa Leslie's Blue Chip III shoe as part of the company's season-long campaign for breast cancer awareness (SPORTINGNEWS.com, 8/25)....adidas Skateboarding has signed Pete Eldridge to its team, and his first signature shoe will launch in 2010. Eldridge's first adidas ad is running this month in various skateboard publications (adidas).