SBD/Issue 236/Sponsorships, Advertising & Marketing

Marketplace Roundup

CNBC.com's Darren Rovell noted AirTran's new partnership with the Falcons making it the team's official airline does not include "actually flying the team," which is similar to the agreement the Cardinals have with US Airways. Rovell noted a team "pays for their charter deals," while airlines "pay for their marketing deal;" the two are not connected. An NFL team "looks for the best price on airline fare for their charters," and AirTran "doesn't even fly NFL teams because their airplanes are too small to handle the capacity needed" (CNBC.com, 8/25).

Alex Lloyd Expected To Drive Final Two Races
This Season For Newman/Haas/Lanigan Racing
BIG WHEELS KEEP ON TURNING: In a special to AUTOWEEK, Curt Cavin reported IRL driver Alex Lloyd is "expected to reach an agreement with Newman/Haas/Lanigan Racing to drive its No. 06 car in the final two races of the IndyCar season and perhaps all of 2010." Lloyd will bring the HER Energy sponsorship he had during this year's Indianapolis 500 (AUTOWEEK.com, 8/25).

ROUNDUP: Nike is set to release WNBA Sparks F Lisa Leslie's Blue Chip III shoe as part of the company's season-long campaign for breast cancer awareness (SPORTINGNEWS.com, 8/25)....adidas Skateboarding has signed Pete Eldridge to its team, and his first signature shoe will launch in 2010. Eldridge's first adidas ad is running this month in various skateboard publications (adidas).

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