SBD/Issue 236/Leagues & Governing Bodies

League Notes

ESPN.com's Terry Blount wrote NASCAR's Chase for the Sprint Cup "is working." Driver Kasey Kahne currently sits 11th in the standings, and "in the old system, that wouldn't mean a thing." But his primary sponsor, Budweiser, is "benefiting because reporters are talking about him, wondering whether he will make the Chase," and the "same is true for every sponsor of a driver in Chase contention." But Blunt noted the "problem is the race to the Chase often is better than the Chase itself." The current points system "doesn't place enough emphasis on winning," as it is "possible for a driver to win the championship without winning a race all season" (ESPN.com, 8/25).

Creamer Feels New LPGA Commissioner Will
Need To Mend Relationships With Sponsors
IN NEED OF REPAIR: Golfer Paula Creamer said that sponsorships will be the "biggest challenge facing" a new LPGA Commissioner. Creamer: "Whoever he or she is needs to go back and make the relationships better. ... We've had a lot of sponsors with us for 30, 25 years. They need to be appreciated. They have been with us a very long time. I feel like that is kind of what has been led down the wrong path." She added that the new commissioner "must not only rekindle the relationships with sponsors who have left the tour but also with sponsors who have stayed with women's golf in the trying economic environment of the last few seasons" (Palm Springs DESERT SUN, 8/26).

LONDON'S CALLING: The Patriots this season will face the Buccaneers at London's Wembley Stadium, and QB Tom Brady said, "To be able to expand the game into other countries and over in England, it's gotten a lot of support over the years, over the last two seasons." Brady added David Beckham has "brought a lot of excitement to soccer in the United States so hopefully the Patriots will have the same effect over there in England" (BOSTON.com, 8/25).

PICKING UP CARPOOL: IRL Commercial Division President Terry Angstadt said that IndyCar Series officials are "nearing a deal for a series title sponsor in 2010, but the company is not Firestone." Meanwhile, IRL officials next week are "expected to confirm" that the '10 IndyCar Series will begin the season in Salvador, Brazil (AUTOWEEK.com, 8/25).

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