SBD/Issue 236/Franchises

D'Backs Promoting Cheaper Ticket Prices, Concession Options

D'Backs Have Launched Season-Ticket
Renewal Drive With No Change From '09 Prices
The D'Backs "will continue their marketing strategy built around curbed consumer spending, with the front office promoting cheaper tickets, less expensive concessions and the family experience at Chase Field," according to Sunnucks & Casacchia of the PHOENIX BUSINESS JOURNAL. The team has "already launched its season-ticket renewal drive" for next season, with "no change from 2009 prices." Extended payment plans "will be offered to season-ticket holders," who will get first dibs on '11 Cactus League tickets at the team's new spring training stadium in Scottsdale and on the '11 All-Star Game at Chase Field. The D'Backs have "steered marketing efforts away from individual players," and instead are "pushing 10-game ticket plans, an all-you-can-eat section and low-price concessions such as $4 beers." D'Backs Senior VP/Corporate Partnerships & Marketing Cullen Maxey said that the team is "considering expanding" the all-you-can-eat program to "include a similar option for premium seats." Maxey "acknowledged the team's losing season has taken a bite out of attendance, but said it was too soon to tell how season-ticket renewals will do" (PHOENIX BUSINESS JOURNAL, 8/21 issue).

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