SBD/Issue 236/Facilities & Venues

Petco Park Sees Best Year In Terms Of Non-Baseball Revenue

USA Sevens Rugby Tournament At Petco Park
Brought In More Than 100,000 Fans
Petco Park had its "best year in terms of non-baseball revenue in the 12 months that ended in June," according to Brent Schrotenboer of the SAN DIEGO UNION-TRIBUNE. Helping to boost revenue were a Madonna concert, a USA Sevens Rugby Tournament and a police chiefs convention held at the ballpark, as those three events provided more than 90% of the city's $1.4M in non-baseball revenue. The rugby tournament "alone brought in more than 100,000 fans, helping increase city coffers by nearly" $1.4M over three years. But the rugby tournament last month announced it was "leaving San Diego for Las Vegas." San Diego Ballpark Administrator Tim Moore said that he "couldn't elaborate on possible new events because contracts have yet to be signed." The goal is to "increase and diversify the events portfolio at Petco Park throughout the year." Since the ballpark opened in '04, the city's special events revenue "has been driven by six big events." The problem is that "such events can't be counted on every year." The "scramble for events is critical because the city budgeted" $1M in special-event revenue from Petco Park through next June -- "assuming the rugby tournament would be back." Moore said that the park has "hosted about 40 to 50 [non-baseball] events a year with no pattern of an increase in number." Moore: "We're really trying to foster a relationship with Live Nation. More concert business at Petco is something we'd really like to see increased on a regular basis" (SAN DIEGO UNION-TRIBUNE, 8/26).

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