SBD/Issue 235/Sports Media

Quick Hit Inc. Signs Former NFL Coaches To Appear In Videogame

Quick Hit Inc., a Massachusetts-based start-up developer of an online football videogame set to launch this fall, has signed former NFL coaches Brian Billick, Jimmy Johnson and Dan Reeves, as well as the estate of Tom Landry, to use their likenesses in “Quick Hit Football.” The quartet of coaches joins Bill Cowher, already in place as the primary in-game voice for “Quick Hit Football” and consultant to the company. For each coach, their historical coaching tendencies and preferences will be used to build artificial intelligence profiles that can be played against in the game. “This obviously gives additional name recognition from some of the brightest minds and most accomplished leaders in football,” said Quick Hit CEO Jeff Anderson. “But this also helps buttress out the single-player mode of the game, where in addition to challenging friends and other people playing the game, you can take on the computer via a profile we’re building out for each one of them.” The teams led by each coach in the game will carry regional place names similar to where they coached in the NFL. But “Quick Hit Football” does not have any NFL team names or logos, as that intellectual property resides with EA Sports through their exclusive deal with the league and NFLPA.

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