SBD/Issue 235/Sports Media

Media Notes

USTA Will Stream More Than 150 Matches
From U.S. Open For Free At
The USTA will stream more than 150 matches from the U.S. Open for free on "U.S. Open Live" at (USTA). SPORTSBUSINESS JOURNAL's Daniel Kaplan reports the streaming will be sponsored by new tournament sponsors Westin Hotels & Resorts and Stonyfield Yogurt, as well as "long-running backer of the tournament" IBM (SBJ, 8/24 issue). Stonyfield's deal is "by far the largest sports sponsorship the ... organic yogurt company has ever undertaken." The company's Oikos Organic Greek Yogurt brand will be highlighted (SBJ, 8/24 issue). 

OPEN FOR BUSINESS:'s Jon Wertheim wrote ESPN "has done right by tennis recently," and he is "eager to see how the network discharges its duties in its first year covering the U.S. Open." The network's talent is "generally quite good." Host Chris Fowler "is a plus," and analysts Brad Gilbert and Darren Cahill "ought to have their own reality show." But Wertheim has "one quibble: Can we stop this practice of zooming in on the poor line judges after their call was proved incorrect by replay?" (, 8/24).

GOOD FIT: On Long Island, Neil Best writes it is "nearly as difficult to judge announcers during preseason as it is players," but early signs are that ESPN "MNF" analyst Jon Gruden "will fit right in." The net is "pleased" with Gruden, but it "knows there is a good chance he soon will leave." Best: "If Gruden lasts even two seasons before getting back into coaching, it will be a minor upset" (NEWSDAY, 8/25).

LEAVE THE KIDS OUT OF IT: In St. Petersburg, Tom Jones wrote of ESPN's coverage of the Little League World Series, "No one can convince me that putting 12-year-old kids on television in pressure-packed games is a good idea. ... What's even more disgusting is listening to the announcers talk about how pure this all is, how this is what sports is all about, kids playing the game for the joy of it. If it is pure and how the game is meant to be, it wouldn't involve television cameras and postgame interviews" (, 8/23).

NEW FRONTIER: THE WRAP's Dylan Stableford reported The Huffington Post will launch a sports section in October, following new sections for books and technology that debut next month. The Huffington Post co-Founder & Editor-in-Chief Arianna Huffington: "We always knew that with our core values of news and opinion and community, we wanted to cover more than just politics. We needed to speak to more than that, to move like an Internet newspaper" (, 8/24).

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