Reviews Positive For Latest In "Rocky" Series Olympic Writer Philip Hersh Pens Farewell Column Davis Done Calling KU Games After Hoops Season ESPN Earns Best "MNF" Overnight Of Season "Thursday Night Football" Bidding Heating Up Warriors Ratings Keep Soaring On CSN Bay Area Marlins Part Ways With Analyst Tommy Hutton UFC's Expanding Media Organization Examined Social Studies With Columbia Univ.'s Tariq Ahmad NBC Draws 4.2 Overnight Rating For Cup Finale
SBD/Issue 235/Sports Media
King Of The Ring: McMahon Looking To Launch WWE Cable Network
Published August 25, 2009
|McMahon Wants To Launch
Channel In Next Two Years
BETTER WITH AGE? The L.A. TIMES' Flint reported McMahon now is "hawking a kinder, gentler, wrestling show." Gone is "much of the sexual innuendo, over-the-top trash talk, blood-spattering bouts and scantily clad female wrestlers that fueled the WWE's 'Attitude Era' of 10 years ago when the company was locked in a death match" with Ted Turner's World Championship Wrestling, which McMahon eventually acquired. While the new direction has "generated a certain measure of controversy," the strategy has "proven effective." After toning down the content, McMahon "went to his network partners and asked them to reconsider the ratings assigned to the show." As a result, the "milder programming, which now usually garners a TV-PG rating from WWE's TV partners, has cleared the way for more blue-chip advertisers to come aboard, including Pepsico, AT&T and Procter & Gamble" (L.A. TIMES, 8/24).