Swofford, ACC Adamant TV Net Will Help Conference Patriots Create New Account On Medium NBC Sports Viewership Mixed For British Open Media Notes ESPN Confident Of Full ACC Net Distribution Olympic Apps Provide Unique Coverage Media Notes Real Salt Lake Reinstates Columnist's Credential ESPN Sees Jump In Unique Visitors In June FSU Will Star In Showtime Series
SBD/Issue 235/Sports Media
King Of The Ring: McMahon Looking To Launch WWE Cable Network
Published August 25, 2009
|McMahon Wants To Launch
Channel In Next Two Years
BETTER WITH AGE? The L.A. TIMES' Flint reported McMahon now is "hawking a kinder, gentler, wrestling show." Gone is "much of the sexual innuendo, over-the-top trash talk, blood-spattering bouts and scantily clad female wrestlers that fueled the WWE's 'Attitude Era' of 10 years ago when the company was locked in a death match" with Ted Turner's World Championship Wrestling, which McMahon eventually acquired. While the new direction has "generated a certain measure of controversy," the strategy has "proven effective." After toning down the content, McMahon "went to his network partners and asked them to reconsider the ratings assigned to the show." As a result, the "milder programming, which now usually garners a TV-PG rating from WWE's TV partners, has cleared the way for more blue-chip advertisers to come aboard, including Pepsico, AT&T and Procter & Gamble" (L.A. TIMES, 8/24).