USOC, Boston End '24 Games Bid Sabres Part Ways With Ted Black WME-IMG Signs Tennis Player Jack Sock Iger "Bullish" On ESPN's Future Coplin Hired To Launch Russian Channel Final Round Canadian Open Ratings Up On CBS Boston Mayor: Olympics Bid Could Be Dropped Classified Advertisements Tod Leiweke To Become NFL COO Coyotes, Suns Discussed Sharing New Arena
SBD/Issue 235/Sponsorships, Advertising & Marketing
Published August 25, 2009
|Ambrose's Personality Has
Helped Attract Sponsors
SAVE THE DATE? Wyndham Chair Steve Holmes has "declined to discuss Wyndham's interest beyond 2010" in serving as title sponsor of the PGA Tour's Greensboro event. However, sources said that some of Wyndham's "top leaders are interested in a four-year deal" if PGA Tour Commissioner Tim Finchem can "guarantee a desirable date." Any changes to the schedule "will not take place until the tour's current television agreement is renewed in 2013" (Greensboro NEWS & RECORD, 8/25).
SERVE & VOLLEY: L.A.-based ad agency BPG yesterday unveiled Tennis Channel's new promotional campaign for its '09 U.S. Open broadcast coverage, which begins Monday. The spot, entitled "Air," features several tennis players, including Roger Federer and Int'l Tennis HOFer Billie Jean King. "Air" is currently running on Tennis Channel and will air on cable partners beginning Sunday through the tournament's conclusion on September 13 (Tennis Channel).