Budapest May Withdraw City's '24 Games Bid Werner, Henry Have No Plans To Sell Red Sox Cubs Lift StubHub Ticket-Sale Cutoff Univ. Of South Carolina Planning Stadium Upgrades Stars' Dave Strader Returning To Booth DC United Receives Approval To Build Audi Field NBC Expanding FIS Nordic Ski Championships Coverage Daily Digit Raiders Securing Bank Financing For Vegas Stadium? Nature's Bakery Intends To Countersue SHR
SBD/Issue 235/Sponsorships, Advertising & Marketing
Published August 25, 2009
|Ambrose's Personality Has
Helped Attract Sponsors
SAVE THE DATE? Wyndham Chair Steve Holmes has "declined to discuss Wyndham's interest beyond 2010" in serving as title sponsor of the PGA Tour's Greensboro event. However, sources said that some of Wyndham's "top leaders are interested in a four-year deal" if PGA Tour Commissioner Tim Finchem can "guarantee a desirable date." Any changes to the schedule "will not take place until the tour's current television agreement is renewed in 2013" (Greensboro NEWS & RECORD, 8/25).
SERVE & VOLLEY: L.A.-based ad agency BPG yesterday unveiled Tennis Channel's new promotional campaign for its '09 U.S. Open broadcast coverage, which begins Monday. The spot, entitled "Air," features several tennis players, including Roger Federer and Int'l Tennis HOFer Billie Jean King. "Air" is currently running on Tennis Channel and will air on cable partners beginning Sunday through the tournament's conclusion on September 13 (Tennis Channel).