CBS Streaming All SEC Games In '15 Temple To Renew With Under Armour UK Relaunches Sports Website Gametime Expanding Reward Program Charlotte CFB Game Unlikely To Sell Out LLWS Overnight Down On ABC Dodgers' Vin Scully Says '16 His Last Grand Slam Quest Brings New U.S. Open Advertisers Octagon Signs Elena Delle Donne Classified Advertisements
SBD/Issue 235/Sponsorships, Advertising & Marketing
FTC Worried New Bud Light Promo Encourages Underage Drinking
Published August 25, 2009
|Dozens Of Schools Object
To College-Themed Cans
A-B NOT HAILING THE VICTORS: Univ. of Michigan (UM) officials Friday said that A-B "has bent to legal pressure over its attempt to peddle 'dark blue and yellow' Bud Light cans." UM Dir of Public Affairs Kelly Cunningham said that school attorneys "sent a letter of complaint to Anheuser-Busch on July 22 over the campaign," which "included U-M colored beer cans and T-shirts listing the football season schedule on the back." Cunningham said that UM attorneys "have since heard back and were assured the cans won't be sold anywhere in U-M's community, which the university considers to be the entire state of Michigan" (Juliana Keeping, ANNARBOR.com, 8/21).