Auto Club Speedway Celebrating Anniversary Subway Rolls Out New Daniel Suarez Spot NCAA Distributes Payouts To D-I Schools NHL To Play Two Avs-Sens Games In Sweden Nationals Quiet On New Field-Level Seats CONCACAF, CONMEBOL Weigh Joint Tourney Four Big Tech Companies Bidding For NFL's "TNF" Goodell Follows Up On Changes To NFL Games Disney Chair & CEO Bob Iger Extends Contract Coca-Cola's Marcos De Quintos Leaving Company
SBD/Issue 235/Sponsorships, Advertising & Marketing
FTC Worried New Bud Light Promo Encourages Underage Drinking
Published August 25, 2009
|Dozens Of Schools Object
To College-Themed Cans
A-B NOT HAILING THE VICTORS: Univ. of Michigan (UM) officials Friday said that A-B "has bent to legal pressure over its attempt to peddle 'dark blue and yellow' Bud Light cans." UM Dir of Public Affairs Kelly Cunningham said that school attorneys "sent a letter of complaint to Anheuser-Busch on July 22 over the campaign," which "included U-M colored beer cans and T-shirts listing the football season schedule on the back." Cunningham said that UM attorneys "have since heard back and were assured the cans won't be sold anywhere in U-M's community, which the university considers to be the entire state of Michigan" (Juliana Keeping, ANNARBOR.com, 8/21).