Accepting Entries For 8th Annual SBAs Vegas, New Orleans Lead Bowl Ratigs Tim Pernetti Talks Rutgers, NYC FC Northwestern AD Bullish On Facilities Project Profits To Drop Sharply For MSG Media Raptors Offer Peek At New Logo, Brand Identity Puma's Move To More Immersive Site Pays Off Sources: Goodell Says No L.A. Franchise In '15 CBS Nat'l Window, "SNF" See Blowouts Silver Hits On Host Of Topics In "OTL" Interview
SBD/Issue 235/Sponsorships, Advertising & Marketing
FTC Worried New Bud Light Promo Encourages Underage Drinking
Published August 25, 2009
|Dozens Of Schools Object
To College-Themed Cans
A-B NOT HAILING THE VICTORS: Univ. of Michigan (UM) officials Friday said that A-B "has bent to legal pressure over its attempt to peddle 'dark blue and yellow' Bud Light cans." UM Dir of Public Affairs Kelly Cunningham said that school attorneys "sent a letter of complaint to Anheuser-Busch on July 22 over the campaign," which "included U-M colored beer cans and T-shirts listing the football season schedule on the back." Cunningham said that UM attorneys "have since heard back and were assured the cans won't be sold anywhere in U-M's community, which the university considers to be the entire state of Michigan" (Juliana Keeping, ANNARBOR.com, 8/21).