UA To Launch Female-Focused Ads NFLPA Blames League For HGH Impasse HOF Expects Crowd Of 40,000 Panthers, Jaguars To Unveil Upgrades Sources: EverBank, Jags Set For Extension Paul: I'll Sit Out If Sterling Still In Control Johnson Leads In NASCAR TV Exposure TWC, SEC Net Reach Carriage Deal Executive Transactions F1 Race In New Jersey Delayed Again
Upcoming Conferences and Events
SBD/Issue 235/Sponsorships, Advertising & Marketing
Danica Patrick Models Tissot Watches In Spread For GQ Magazine
Published August 25, 2009
|Danica Models Tissot Watches
In September Issue Of GQ
GOOD CHOICE: SI.com's Bruce Martin wrote Patrick's intention to stay with Andretti Green Racing and the IndyCar Series "is a wise decision." By remaining in IndyCar, Patrick "can continue to be one of the biggest names in auto racing." If she "switched to NASCAR, it would have been a bold gamble, consisting of a season or two in stock car's lower divisions before determining if she can be competitive in Sprint Cup." A season "away from a top-tier racing series could have taken the Danica brand off the shelf" (SI.com, 8/24).
PINK LADY: IRL team Owner/driver Sarah Fisher yesterday announced the team will change all branding on her No. 67 IndyCar entry in the season-ending Firestone Indy 300 at Homestead-Miami Speedway on October 10 to pink in honor of National Breast Cancer Awareness Month. Fisher said she would never wear pink "unless it was for a good cause, and certainly to reach out and be a part of the fight for the cure is very important and it's personal." Fox Business' Chris Cottor asked Fisher, "A pink car? I would think that you would want your car looking bad, looking fast, maybe some flames painted on the side" ("America's Nightly Scoreboard," Fox Business, 8/24).