SBD/Issue 235/Sponsorships, Advertising & Marketing

Danica Patrick Models Tissot Watches In Spread For GQ Magazine

Danica Models Tissot Watches
In September Issue Of GQ
IRL driver Danica Patrick, who has been an ambassador for Tissot watches since '05, "shows off some quick-change artistry in her latest ads for the Swiss watch brand, appearing in the September issue of GQ," according to NATIONAL JEWELER. GQ's four-page spread of Patrick, titled "She's Got the Touch," shows Patrick in "everything from a swimsuit to business wear to evening dress, displaying the brand's watches and Patrick's stylish side all the while." The spread was produced by the GQ Design Group, with photographs by James White. It features Patrick in "four different scenarios: sporting Tissot's 'T-Touch Expert' in the pool; wearing the brand's 'Generosi-T' with a suit jacket, skirt and strappy, cut-out high heels; donning the 'T-Race Danica Patrick 2009 Limited Edition' with a motorcycle jacket worn over a metallic green evening dress; and wearing the 'T-Touch Expert' again in a close-up embrace with model Luca Ribezzo" (, 8/21).

GOOD CHOICE:'s Bruce Martin wrote Patrick's intention to stay with Andretti Green Racing and the IndyCar Series "is a wise decision." By remaining in IndyCar, Patrick "can continue to be one of the biggest names in auto racing." If she "switched to NASCAR, it would have been a bold gamble, consisting of a season or two in stock car's lower divisions before determining if she can be competitive in Sprint Cup." A season "away from a top-tier racing series could have taken the Danica brand off the shelf" (, 8/24).

PINK LADY: IRL team Owner/driver Sarah Fisher yesterday announced the team will change all branding on her No. 67 IndyCar entry in the season-ending Firestone Indy 300 at Homestead-Miami Speedway on October 10 to pink in honor of National Breast Cancer Awareness Month. Fisher said she would never wear pink "unless it was for a good cause, and certainly to reach out and be a part of the fight for the cure is very important and it's personal." Fox Business' Chris Cottor asked Fisher, "A pink car? I would think that you would want your car looking bad, looking fast, maybe some flames painted on the side" ("America's Nightly Scoreboard," Fox Business, 8/24).

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