SBD/Issue 235/Sponsorships, Advertising & Marketing
Danica Patrick Models Tissot Watches In Spread For GQ Magazine
Published August 25, 2009
|Danica Models Tissot Watches
In September Issue Of GQ
GOOD CHOICE: SI.com's Bruce Martin wrote Patrick's intention to stay with Andretti Green Racing and the IndyCar Series "is a wise decision." By remaining in IndyCar, Patrick "can continue to be one of the biggest names in auto racing." If she "switched to NASCAR, it would have been a bold gamble, consisting of a season or two in stock car's lower divisions before determining if she can be competitive in Sprint Cup." A season "away from a top-tier racing series could have taken the Danica brand off the shelf" (SI.com, 8/24).
PINK LADY: IRL team Owner/driver Sarah Fisher yesterday announced the team will change all branding on her No. 67 IndyCar entry in the season-ending Firestone Indy 300 at Homestead-Miami Speedway on October 10 to pink in honor of National Breast Cancer Awareness Month. Fisher said she would never wear pink "unless it was for a good cause, and certainly to reach out and be a part of the fight for the cure is very important and it's personal." Fox Business' Chris Cottor asked Fisher, "A pink car? I would think that you would want your car looking bad, looking fast, maybe some flames painted on the side" ("America's Nightly Scoreboard," Fox Business, 8/24).