SBD/Issue 235/Sponsorships, Advertising & MarketingPrint All
Dozens Of Schools Object
To College-Themed Cans
A-B NOT HAILING THE VICTORS: Univ. of Michigan (UM) officials Friday said that A-B "has bent to legal pressure over its attempt to peddle 'dark blue and yellow' Bud Light cans." UM Dir of Public Affairs Kelly Cunningham said that school attorneys "sent a letter of complaint to Anheuser-Busch on July 22 over the campaign," which "included U-M colored beer cans and T-shirts listing the football season schedule on the back." Cunningham said that UM attorneys "have since heard back and were assured the cans won't be sold anywhere in U-M's community, which the university considers to be the entire state of Michigan" (Juliana Keeping, ANNARBOR.com, 8/21).
PARTICIPATING MEDIA AGENCIESUniversal McCannBusch MediaInitiativeZenithHorizon MediaPHDWieden + KennedyRJ PalmerOMDMediaVestMindshareCaratMPGGM MediaMediaedge: CIAMediaCom
Danica Models Tissot Watches
In September Issue Of GQ
GOOD CHOICE: SI.com's Bruce Martin wrote Patrick's intention to stay with Andretti Green Racing and the IndyCar Series "is a wise decision." By remaining in IndyCar, Patrick "can continue to be one of the biggest names in auto racing." If she "switched to NASCAR, it would have been a bold gamble, consisting of a season or two in stock car's lower divisions before determining if she can be competitive in Sprint Cup." A season "away from a top-tier racing series could have taken the Danica brand off the shelf" (SI.com, 8/24).
PINK LADY: IRL team Owner/driver Sarah Fisher yesterday announced the team will change all branding on her No. 67 IndyCar entry in the season-ending Firestone Indy 300 at Homestead-Miami Speedway on October 10 to pink in honor of National Breast Cancer Awareness Month. Fisher said she would never wear pink "unless it was for a good cause, and certainly to reach out and be a part of the fight for the cure is very important and it's personal." Fox Business' Chris Cottor asked Fisher, "A pink car? I would think that you would want your car looking bad, looking fast, maybe some flames painted on the side" ("America's Nightly Scoreboard," Fox Business, 8/24).
Ambrose's Personality Has
Helped Attract Sponsors
SAVE THE DATE? Wyndham Chair Steve Holmes has "declined to discuss Wyndham's interest beyond 2010" in serving as title sponsor of the PGA Tour's Greensboro event. However, sources said that some of Wyndham's "top leaders are interested in a four-year deal" if PGA Tour Commissioner Tim Finchem can "guarantee a desirable date." Any changes to the schedule "will not take place until the tour's current television agreement is renewed in 2013" (Greensboro NEWS & RECORD, 8/25).
SERVE & VOLLEY: L.A.-based ad agency BPG yesterday unveiled Tennis Channel's new promotional campaign for its '09 U.S. Open broadcast coverage, which begins Monday. The spot, entitled "Air," features several tennis players, including Roger Federer and Int'l Tennis HOFer Billie Jean King. "Air" is currently running on Tennis Channel and will air on cable partners beginning Sunday through the tournament's conclusion on September 13 (Tennis Channel).