SBD/Issue 235/Franchises

Hurricanes Hire IDeaS To Analyze Team's Ticket Sales Data

IDeaS Concludes Hurricanes Can Boost
Ticket Revenue By 4.5% With Better Pricing
The Hurricanes hired Minneapolis-based software analysis company IDeaS to "analyze ticket sales data" and recommend how the team can "increase revenue from home games at the RBC Center," according to David Ranii of the Raleigh NEWS & OBSERVER. IDeaS, which was acquired by North Carolina-based software company SAS last year, concluded that the Hurricanes "could have boosted ticket revenue by 4.5[%] with better pricing." Hurricanes Dir of Ticket Operations Bill Nowicki said that team officials are "formulating plans based on that analysis and intend to announce promotions for single-ticket sales sometime around Labor Day." Nowicki added that fans "can expect longer lead times for some promotions and more of a focus on targeted audiences than in the past." Hurricanes President & GM Jim Rutherford said that he is "optimistic that IDeaS' analysis will lead to more ticket sales over the long term, although sales for the coming season present an extra challenge because of the ailing economy." Ranii noted the Hurricanes are IDeas' "first sports client," and IDeas Senior VP Joseph Martino said that the company is "contemplating developing a software-as-a-service offering for other sports teams based on the insights gained working with" the franchise (Raleigh NEWS & OBSERVER, 8/22).

EXPLORING THEIR OPTIONS: In Columbus, Bill Bush reported the Columbus Chamber of Commerce (CCOC) is "commissioning a study of how to make the Blue Jackets economically viable after the team failed to get Franklin County to buy Nationwide Arena." The study, which will be conducted by Ohio State Univ. professor emeritus of finance Steven Buser and could be completed by early fall, will not "specifically focus on who should own and operate Nationwide Arena, or whether a 'sin tax' on alcohol and cigarettes should be involved, as the team had proposed." Instead, CCOC President & CEO Ty Marsh said that the study will "merely list 'credible and viable' options, both public and private, that could help the Blue Jackets turn a profit." Marsh "would not disclose the cost of the study" (COLUMBUS DISPATCH, 8/22).

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