Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/Issue 234/Sports & SocietyPrint All
In San Diego, Lori Weisberg noted Saturday was the fifth "Start Smart" charitable event sponsored by golfer Phil Mickelson and his wife Amy, "who to date have outfitted 6,500 students from 135 schools across the country." There were "1,500 needy students from Carlsbad to Ramona" bused to local Walmart stores "armed with shopping lists guaranteeing them $200 each in merchandise." The Mickelson's monetary contribution to the event "now exceeds" $1.3M. Phil Mickelson "cheered on the participants as they made their way into the store." The event was co-sponsored by the nonprofit group Pazzaz, the Center for Parent Involvement & Education, and the San Diego Unified School District (SAN DIEGO UNION-TRIBUNE, 8/23).
KING SIZE: In Cleveland, James Ewinger reported Cavaliers F LeBron James' annual King For Kids Bike-a-thon Saturday in Akron attracted 1,100 participants. There was "no final score on how much was raised for charity, but last year's event funneled $50,000 to the Akron YMCA and the Urban League, through the LeBron James Family Foundation" (Cleveland PLAIN DEALER, 8/23).
Woods (r) Raising Awareness For Obesity,
Type-2 Diabetes In Begay's Event Today
STARS ON ICE: The Lightning will donate all proceeds from a charity hockey game to be held in conjunction with their annual Fan Fest on Saturday to the Corporal Mike Roberts Memorial Fund. Roberts was killed in the line of duty in Tampa on August 19. During the charity game, each player's jersey worn on the ice will be available for auction on the concourse behind section 101 at the St. Pete Times Forum, and each player will autograph his jersey following the game. There will also be a memorabilia auction behind section 120 (Lightning).
DINNER PARTY: In St. Paul, Sean Jensen reports Vikings coach Brad Childress and several players yesterday "served dinner to 180 guests at a fundraiser for the Viking's Children's Fund at the upscale restaurant Wildfire in Eden Prairie." All of the team's VPs "were also on hand, as well as numerous other staffers." The players "donned aprons and served food and drinks and collected tips." The Vikings "look as if they will top last year's $40,000 total" (ST. PAUL PIONEER PRESS, 8/24).