SBD/Issue 234/Sports Media

Start-Up An Almanac Of Every Pro, College Sports Team

A new Web site called Fanbase is “creating an almanac of every professional and college athlete and team, no matter how obscure,” according to Brad Stone of the N.Y. TIMES. The company and its investors, including Founder Nirav Tolia, are betting sports fans and former athletes “will want to review and update Web pages devoted to their thrilling victories and bitter defeats.” The site is backed with $5M from venture capitalists, and it contains “varying amounts of information, like rosters and game scores, on 21,000 teams and 1.73 million athletes.” Much of the Web site's information has been found by "digitizing thousands of team media guides over the last year," and the site's founders hope that current and former athletes and fans "will visit the site and upload commentary and correct inaccuracies, just as enthusiasts provide much of the information in Wikipedia.” Fanbase “plans to expand over the next few months to include individual sports like golf, skiing and tennis," and eventually wants to add “pages for high school teams.” The company “plans to make money be attracting a large audience and then selling advertising, and by letting users create and sell merchandise like customized team T-shirts” (N.Y. TIMES, 8/24).

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