Foot Locker's Q4 Beats Expectations Penske Renews With Logano, Shell-Pennzoil Pimlico Report Calls For $300M Renovation MTS Centre Getting C$12M In Upgrades Crew Unveil New Gold Uniforms NASCAR Hopes Format Captures New Fans Alabama Football Program Nets $47M-Plus Profit MLB Giants Payroll To Top $200M For First Time As Top Stars Retire, Young Drivers Carry Hope FS1 Developing New TV Shows For Katie Nolan
SBD/Issue 234/Sponsorships, Advertising & Marketing
Names & Faces: Hamilton Remains Part Of Evangelical Campaign
Published August 24, 2009
Sticking With Hamilton
NEXT BIG THING? In N.Y., Richard Sandomir writes Jets rookie QB Mark Sanchez "may be the closest thing the Jets have to a quarterback with [Pro Football HOFer Joe Namath] potential." Sanchez has "curly hair, an electric smile, a Mexican-American heritage and an easy manner with the news media." He also is "arguably even better looking than the young Joe Namath, who glamorized the quarterback species in the 1960s and '70s." Sanchez is "polished, bright and articulate, and understands big-market media after being a star" at USC in L.A. (N.Y. TIMES, 8/23).
FLEET FEET: In N.Y., Anahita Moussavian reports tennis player Maria Sharapova, who is sponsored by Nike and Prince, has partnered with Cole Haan to "present her first capsule collection," Maria Sharapova by Cole Haan. Sharapova said one of her best fashion moments was at a Cole Haan dinner in April, the "first time I had a chance to wear a pair of stilettos from the collection I designed" (N.Y. POST, 8/24).
FITTING TRIBUTE: IndyCar driver Sarah Fisher for the October 10 Firestone Indy 300 at Homestead-Miami Speedway will change all branding on her No. 67 Honda to pink in honor of National Breast Cancer Awareness Month (Sarah Fisher Racing).