2014 Reader Survey: College Sports Sherman Critical Of Several NFL Policies MASN Taking Aim At MLB Advance To Nats NHL, NHLPA Aim For Big Money World Cup Red Sox Willing To Go Over Luxury Tax Threshold Silver Optimistic About New Bucks' Arena Bahamas Hosting CBB Despite Gambling Executive Transactions 2014 Reader Survey: Motorsports Jeter Played No Role In Woods' Tribune Piece
SBD/Issue 234/Sponsorships, Advertising & Marketing
Names & Faces: Hamilton Remains Part Of Evangelical Campaign
Published August 24, 2009
Sticking With Hamilton
NEXT BIG THING? In N.Y., Richard Sandomir writes Jets rookie QB Mark Sanchez "may be the closest thing the Jets have to a quarterback with [Pro Football HOFer Joe Namath] potential." Sanchez has "curly hair, an electric smile, a Mexican-American heritage and an easy manner with the news media." He also is "arguably even better looking than the young Joe Namath, who glamorized the quarterback species in the 1960s and '70s." Sanchez is "polished, bright and articulate, and understands big-market media after being a star" at USC in L.A. (N.Y. TIMES, 8/23).
FLEET FEET: In N.Y., Anahita Moussavian reports tennis player Maria Sharapova, who is sponsored by Nike and Prince, has partnered with Cole Haan to "present her first capsule collection," Maria Sharapova by Cole Haan. Sharapova said one of her best fashion moments was at a Cole Haan dinner in April, the "first time I had a chance to wear a pair of stilettos from the collection I designed" (N.Y. POST, 8/24).
FITTING TRIBUTE: IndyCar driver Sarah Fisher for the October 10 Firestone Indy 300 at Homestead-Miami Speedway will change all branding on her No. 67 Honda to pink in honor of National Breast Cancer Awareness Month (Sarah Fisher Racing).