SBD/Issue 234/Sponsorships, Advertising & Marketing

Names & Faces: Hamilton Remains Part Of Evangelical Campaign

Christian Campaign
Sticking With Hamilton
In Dallas, Sam Hodges reported Rangers CF Josh Hamilton will be "among those featured in a new round" of Dallas-area billboards this week from evangelical Christian campaign I Am Second, despite Hamilton "having recently acknowledged the authenticity of photos ... that show him drunkenly cavorting with young women in January." Texas-based e3 Partners Ministry VP Nathan Sheets, whose group is behind the campaign, said that officials were "impressed by how he owned up, and made a 'pretty easy' decision to stick with him." Meanwhile, Sheets said that the I Am Second campaign "plans to expand its advertising ... later this year" to Charlotte, Orlando and Miami (DALLAS MORNING NEWS, 8/22).

NEXT BIG THING? In N.Y., Richard Sandomir writes Jets rookie QB Mark Sanchez "may be the closest thing the Jets have to a quarterback with [Pro Football HOFer Joe Namath] potential." Sanchez has "curly hair, an electric smile, a Mexican-American heritage and an easy manner with the news media." He also is "arguably even better looking than the young Joe Namath, who glamorized the quarterback species in the 1960s and '70s." Sanchez is "polished, bright and articulate, and understands big-market media after being a star" at USC in L.A. (N.Y. TIMES, 8/23).

FLEET FEET: In N.Y., Anahita Moussavian reports tennis player Maria Sharapova, who is sponsored by Nike and Prince, has partnered with Cole Haan to "present her first capsule collection," Maria Sharapova by Cole Haan. Sharapova said one of her best fashion moments was at a Cole Haan dinner in April, the "first time I had a chance to wear a pair of stilettos from the collection I designed" (N.Y. POST, 8/24).

FITTING TRIBUTE: IndyCar driver Sarah Fisher for the October 10 Firestone Indy 300 at Homestead-Miami Speedway will change all branding on her No. 67 Honda to pink in honor of National Breast Cancer Awareness Month (Sarah Fisher Racing).

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