SBD/Issue 234/Sponsorships, Advertising & Marketing

Marketplace Roundup

USA TODAY's Theresa Howard writes fantasy football creates a "hardcore audience for advertisers and ad revenue for big online hosting sites, such as the NFL and CBS," which is why Best Buy, Snickers, Ford and Coors Light "are betting on fantasy." Best Buy is offering a 17-week promotion that "lets people pick a new team each week and play against a featured celebrity to win chances in a sweepstakes." The promo features weekly prizes, with the grand prize being a $5,700 package "including a high-def TV, Ibanez guitar and Microsoft Xbox 360." Snickers will "sponsor an iPhone app with score updates in its second season with CBS fantasy football," and Ford will "tout its F-150 pickup, Mustang and new Taurus in its first foray into fantasy, also with CBS" (USA TODAY, 8/24).

Writer Says Money From Vick Jerseys
Should Go To Humane Society
DOUBLE STANDARD: In Nashville, Joe Biddle wrote with selling jerseys of Eagles QB Michael Vick, it is "hypocritical" of NFL Commissioner Roger Goodell to "discipline Vick and prohibit him from playing as part of his punishment." If Goodell "wants to make it right, he would donate all the money derived from the sale of Vick jerseys to the Humane Society chapter in Philadelphia" (Nashville TENNESSEAN, 8/23). ESPN's John Saunders said, “This simply says Vick committed a terrible crime, is still being punished for it, but even though he can’t wear the Eagles green he can still make green for the league” (“The Sports Reporters,” ESPN, 8/23).

WRONG APPROACH: Washington Post reporter Liz Clarke said she was “appalled” by Anheuser-Busch’s new campaign putting the colors of local college teams on cans of Bud Light. Clarke: “The drinking age is not 18 these days, it’s 21. Am I not right? And college students, most of them, are 17, 18, 19, 20.” Washington Post reporter Barry Svrluga added, “Aside from that, are they really having a tough time breaking into that market?" ("Washington Post Live," CSN Mid-Atlantic, 8/21).

CATCHY TUNE: In Tulsa, Bill Haisten reported John Martin, the son of Oklahoma State Univ. Senior Associate AD Dave Martin, has composed and recorded "Cowboys Forever," an anthem to be featured "during the Cowboys' pregame video for home football games." Nike officials "did the editing on the video," which the company's production team "put the finishing touches on ... last week." Nike also is "about to launch a line of 'Cowboys 4Ever' apparel" (TULSA WORLD, 8/23).

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