SBD/Issue 234/Sponsorships, Advertising & Marketing

Danica Patrick Likely To Sign New Deals With AGR, Motorola

Patrick Leaning Toward Staying In IndyCar
Following Andretti Taking Full Control Of AGR
IRL driver Danica Patrick is "leaning strongly toward staying in the IndyCar Series" now that Andretti Green Racing (AGR) co-Owner & Chair Michael Andretti is "in the process of taking full control of ownership" of the race team, according to Bruce Martin of SI.com. Patrick: "I think it's looking a bit like I'm returning. I'm not done. We are still working through some things, but it's looking like that. It is moving along very positively." Andretti confirmed that he is "positive he can keep Patrick and her sponsor, Motorola, on his team for next season." Martin noted a "key to that would be the return of Motorola, which could provide the necessary income to meet Patrick's contract wishes." It is believed Motorola's current three-year deal to be the primary sponsor of Patrick's No. 7 car is worth $17M. Patrick: "All of the sponsorship is taken care of and it is pending if I'm staying or not." Patrick added that with AGR co-Owner Kevin Savoree "removed from contract negotiations," there is a "tremendous comfort level and trust that exists between her and Andretti." Patrick: "I do think that some of the things that have happened and the dynamics of what is happening with the team, seeing some of this come along, is a good thing for me. I do think this plays into where I want to be in the future" (SI.com, 8/21).

GIVING THE BRAND A BOOST: SI.com's Martin noted Motorola has been "happy with the attention" Patrick has given their products, as well as the "response to their commercials." Patrick: "I spent the last week with the folks at Boost Mobile and sat next to the president -- we've talked a lot about when we get this deal done to come up with some cool, new concepts for next year. Any time people are talking about the future it's implied that you're in it. Everybody seems pretty happy at Motorola and Boost Mobile. It has been a really good relationship" (SI.com, 8/23).

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