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SBD/Issue 234/Sponsorships, Advertising & Marketing
Danica Patrick Likely To Sign New Deals With AGR, Motorola
Published August 24, 2009
|Patrick Leaning Toward Staying In IndyCar
Following Andretti Taking Full Control Of AGR
GIVING THE BRAND A BOOST: SI.com's Martin noted Motorola has been "happy with the attention" Patrick has given their products, as well as the "response to their commercials." Patrick: "I spent the last week with the folks at Boost Mobile and sat next to the president -- we've talked a lot about when we get this deal done to come up with some cool, new concepts for next year. Any time people are talking about the future it's implied that you're in it. Everybody seems pretty happy at Motorola and Boost Mobile. It has been a really good relationship" (SI.com, 8/23).