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SBD/Issue 233/Sports Media
Final Nielsen Ratings From Recent Sports Telecasts
Published August 21, 2009
The chart below lists final Nielsen ratings from recent sports telecasts (THE DAILY).
|
TELECAST
|
DATE
|
NET
|
TIME
|
RAT.
|
|---|---|---|---|---|
|
PGA Championship: Third Round
|
8/15
|
CBS
|
2:30-7:15pm
|
4.3/12
|
|
MLB: (regional)
|
8/15
|
Fox
|
4:07-7:15pm
|
1.6/4
|
| World Track & Field Championships |
8/15
|
NBC
|
1:00-3:00pm
|
1.0/3
|
| Visa Gymnastics Championships (taped) |
8/15
|
NBC
|
3:00-4:00pm
|
0.8/2
|
| Dew Tour: Wendy's Invitational: Skateboard Park |
8/15
|
NBC
|
4:00-6:00pm
|
0.5/1
|
| Visa Gymnastics Championships |
8/15
|
NBC
|
8:00-10:00pm
|
1.7/3
|
| PGA Championship: Final Round |
8/16
|
CBS
|
2:30-7:15pm
|
6.6/15
|
| World Track & Field Championships |
8/16
|
NBC
|
2:00-4:01pm
|
1.1/3
|
| Dew Tour: Wendy's Invitational: BMX Park |
8/16
|
NBC
|
4:00-6:00pm
|
0.7/2
|
|
TELECAST
|
DATE
|
NET
|
TIME
|
U.S.
|
CABLE
|
VIEWERS (000)
|
|---|---|---|---|---|---|---|
|
NASCAR Sprint Cup: Heluva Good Sour Cream Dips at The Glen*
|
8/10
|
ESPN
|
12:00-3:30pm
|
1.5
|
1.7
|
1,994
|
|
MLB: Tigers-Red Sox
|
8/10
|
ESPN
|
7:00-10:38pm
|
1.1
|
1.3
|
1,658
|
|
NF Preseason: Cardinals-Steelers
|
8/13
|
ESPN
|
8:00-11:07pm
|
3.1
|
3.6
|
4,755
|
| "Monday Night Countdown" |
8/13
|
ESPN
|
7:00-8:00pm
|
0.9
|
1.0
|
1,202
|
| PGA Championship: Second Round |
8/14
|
TNT
|
2:00-8:16pm
|
1.7
|
2.0
|
2,404
|
| PGA Championship: Third Round |
8/15
|
TNT
|
11:00am-2:00pm
|
1.3
|
1.5
|
1,794
|
| NASCAR Nationwide Series: Carfax 250 |
8/15
|
ESPN2
|
3:30-6:00pm
|
1.2
|
1.4
|
1,642
|
| NASCAR Sprint Cup: Carfax 400 |
8/16
|
ESPN
|
2:15-5:48pm
|
3.5
|
4.1
|
5,622
|
| PGA Championship: Final Round |
8/16
|
TNT
|
11:00am-2:00pm
|
1.6
|
1.9
|
2,235
|
| MLB: Phillies-Braves |
8/16
|
ESPN
|
9:42pm-12:33am
|
1.2
|
1.4
|
1,810
|
|
NOTE: * = race was rained out on August 9.
|
||||||
NOTES: HBO earned a 1.66 cable rating and 533,000 HHs for the August 12 premiere of "Hard Knocks" featuring the Bengals, up 28% and 35%, respectively, over last year's premiere, which featured the Cowboys (CINCINNATI.com, 8/19)....FS Southwest is averaging a 2.7 local rating for MLB Rangers game telecasts this season, up 33% over the same period last year, marking the best year-to-year improvement among the 30 MLB clubs (DALLASNEWS.com, 8/18)....Telemundo earned a 3.9 local rating in San Diego for the August 12 U.S.-Mexico World Cup qualifier, three times better than anything else in that time period (SAN DIEGO UNION-TRIBUNE, 8/19)....WWE viewership for Q2 among women 25-34 increased 13.7% from the year-ago period, while viewership among women 50-plus jumped 23% (N.Y. POST, 8/20).
