SBD/Issue 233/Sports Media

Final Nielsen Ratings From Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent sports telecasts (THE DAILY).

TELECAST
DATE
NET
TIME
RAT.
PGA Championship: Third Round
8/15
CBS
2:30-7:15pm
4.3/12
MLB: (regional)
8/15
Fox
4:07-7:15pm
1.6/4
World Track & Field Championships
8/15
NBC
1:00-3:00pm
1.0/3
Visa Gymnastics Championships (taped)
8/15
NBC
3:00-4:00pm
0.8/2
Dew Tour: Wendy's Invitational: Skateboard Park
8/15
NBC
4:00-6:00pm
0.5/1
Visa Gymnastics Championships
8/15
NBC
8:00-10:00pm
1.7/3
PGA Championship: Final Round
8/16
CBS
2:30-7:15pm
6.6/15
World Track & Field Championships
8/16
NBC
2:00-4:01pm
1.1/3
Dew Tour: Wendy's Invitational: BMX Park
8/16
NBC
4:00-6:00pm
0.7/2
TELECAST
DATE
NET
TIME
U.S.
CABLE
VIEWERS (000)
NASCAR Sprint Cup: Heluva Good Sour Cream Dips at The Glen*
8/10
ESPN
12:00-3:30pm
1.5
1.7
1,994
MLB: Tigers-Red Sox
8/10
ESPN
7:00-10:38pm
1.1
1.3
1,658
NF Preseason: Cardinals-Steelers
8/13
ESPN
8:00-11:07pm
3.1
3.6
4,755
"Monday Night Countdown"
8/13
ESPN
7:00-8:00pm
0.9
1.0
1,202
PGA Championship: Second Round
8/14
TNT
2:00-8:16pm
1.7
2.0
2,404
PGA Championship: Third Round
8/15
TNT
11:00am-2:00pm
1.3
1.5
1,794
NASCAR Nationwide Series:
Carfax 250
8/15
ESPN2
3:30-6:00pm
1.2
1.4
1,642
NASCAR Sprint Cup: Carfax 400
8/16
ESPN
2:15-5:48pm
3.5
4.1
5,622
PGA Championship: Final Round
8/16
TNT
11:00am-2:00pm
1.6
1.9
2,235
MLB: Phillies-Braves
8/16
ESPN
9:42pm-12:33am
1.2
1.4
1,810
NOTE: * = race was rained out on August 9.

NOTES: HBO earned a 1.66 cable rating and 533,000 HHs for the August 12 premiere of "Hard Knocks" featuring the Bengals, up 28% and 35%, respectively, over last year's premiere, which featured the Cowboys (CINCINNATI.com, 8/19)....FS Southwest is averaging a 2.7 local rating for MLB Rangers game telecasts this season, up 33% over the same period last year, marking the best year-to-year improvement among the 30 MLB clubs (DALLASNEWS.com, 8/18)....Telemundo earned a 3.9 local rating in San Diego for the August 12 U.S.-Mexico World Cup qualifier, three times better than anything else in that time period (SAN DIEGO UNION-TRIBUNE, 8/19)....WWE viewership for Q2 among women 25-34 increased 13.7% from the year-ago period, while viewership among women 50-plus jumped 23% (N.Y. POST, 8/20).

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