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SBD/Issue 233/Sponsorships, Advertising & Marketing
Many Schools Challenging A-B's New College-Friendly Promotion
Published August 21, 2009
|New Bud Light Cans Feature
Local Colleges' Team Colors
IOWA SCHOOLS DEALING WITH ISSUE: In Des Moines, Gunnar Olson cites Iowa State Univ. (ISU) and Univ. of Iowa reps as saying that school officials are "looking into" the A-B issue, though neither school "offered a specific course of action." ISU Exec Dir of University Relations John McCarroll said of the A-B campaign, "I just want to make it clear. It's not ours. We didn't endorse this. We weren't consulted about it by Anheuser-Busch or any other beer company." Univ. of Iowa faculty athletics rep Elizabeth Altmaier: "There may not be a tiger hawk on the can, but it's clearly meant for fans of U of I athletics, and that is not the message we wish to send." ISU Senior Associate AD for External Relations Frank Nogel said that A-B "has paid for the right to use Iowa State's logo in other promotional materials, such as store signs or posters." Olson notes it was "not immediately clear if the company had a similar deal" with Iowa. Meanwhile, Campustown Liquor Manager Rich Parizek, whose store is near the ISU campus, said the custom cans have been "selling like hotcakes" (DES MOINES REGISTER, 8/21).