Jeff Gordon Hired As Full-Time Analyst For Fox "SNF" Leads Primetime For Fourth Time Ducks' Perry Miffed By Milbury's On-Air Remark MASN: Manfred Comments "Highly Prejudicial" NBC Again Airing Final EPL Matches Live Buck Anxiously Awaiting U.S. Open Broadcast Preakness Audience Down From Recent Years Media Notes StubHub Releases New Mobile Apps Ebersol: Live-Streaming App Usage Is "Theft"
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SBD/Issue 232/Sports Media
NFL Approves Two-Year Extension Of NBC TV Deal Through '13
Published August 20, 2009
| NBC Will Continue To Broadcast 16 Regular-
Season "Sunday Night Football" Games Annually
FUTURE PLANNING: In L.A., Joe Flint writes the NFL is "making a big bet on 2014," when its four major TV deals all are set to expire. The league either will have "incredible leverage or find itself in a deep hole, depending on what the media landscape looks like five years from now." While the NFL has "always been shrewd at negotiating steady increases in the rights fees it gets from its TV partners, having four major deals expire at the same time is not without risk." Some believe that it is "better to stagger your renewals as a hedge of protection should the economy go south or there is a big drop in ratings that could make the property less appealing." There also could be "fewer bidders in 2014, as broadcast networks are under extreme pressure to cut costs" (L.A. TIMES, 8/20). CABLEFAX DAILY notes there is going to be a "bidding bonanza surrounding pro football games" in '14, "setting the stage for possibly more games on cable" (CABLEFAX DAILY, 8/20).
"Sunday Night Football Extra" Returning
For Second Season