SBD/Issue 232/Sports IndustrialistsPrint All
Hunter Uses What She Learned Playing
Basketball, Volleyball In Life Situations
What I like in an insight: "Necessity is the mother of invention."
An influential person in my career: Mariners President CHUCK ARMSTRONG.
An out-of-the-box idea: Twitter. Who knew people cared about people eating popcorn at home in front of their TV.
A timeless idea: Krazy Glue. Never be without it.
A business deal: Live Nation. Their ability to capture the music world from performer to venue is astounding. When you think concerts, you think "Live Nation."
A sports facility: Safeco Field, where baseball is meant to be enjoyed.
A sports event: NCAA Final Four (1982, 1993, 2005, 2009).
A sports promo: ESPN commercials. I'm particularly fond of the Boston Celtics' "Three Amigos" spot.
A business decision: No bonuses for company executives if the company is not profitable.
A marketing idea: Bottled water. Who would have thought we would pay for water in a bottle?
A TV ad campaign: Budweiser Clydesdale commercials. They remain timeless and have the ability to make us laugh, cry and salute our heroes.
A print ad campaign: Absolut Vodka.
A strategy: Always know what your competitors are doing.
A hire: Our new president.
A trend: Social networking.
An innovation: The little green "swizzle sticks" that Starbucks now offers to put in the hole in your coffee lid.
A decision-maker: Suns President & CEO RICK WELTS.
A competitor's idea: The NHL's outdoor game.
A story that bears watching: Sponsor identification on team jerseys.
An idea or invention I wish I had thought of: Netflix.
A fantasy job: Broadway lighting designer.
What I like about my job: The variety of people and assignments that I come into contact with each day.
My sport: We are blessed with the world's greatest athletes and the greatest commissioner.
Sports: Their competitive nature, necessity, and the fact that, most times, practice and study results in improved performance. I use what I learned playing basketball and volleyball competitively in every situation in life, both business and personal.
Sports business: The ability of the business to reach into everyone's lives in some way.
Sports media: The ability to break down a single play into a thousand pieces and explain it.
Sports technology: It's cutting edge and offers fans the opportunity to experience the excitement of sports in new ways -- and wherever they are.
College sports: The passion that stays with fans throughout their lives. No matter where I go, I'm always ready to spar with any Duke fan any day about the superiority of Tar Heels basketball.
Competing: Finishing ... no matter what the result. It's good to finish and feel the rush of adrenaline.
The future (or direction) of sports business: The sky's the limit, especially when it comes to discovering new ways to connect with fans.
Sports fans: Again, the passion. It's tangible.
What I would like to change: The U.S. health care system.
Change in my sport: Less one-on-one basketball and more running of plays, pick and rolls, give and go's.
See: More playgrounds, green space, and children outside running and playing.
See more in my sport: More player interaction with fans.
See more of in sports business: More women getting into the business.
See less of in sports: Performance-enhancing drugs.
See different: How people treat children. We need to nurture hearts and minds and provide guidance.
Refresh: The Golden Rule. Treat people the way you want to be treated.
Reintroduce: The use of the turn signal when driving.
Eliminate: Racism and bigotry.
Continue: The positive feelings of our youth on Election Night 2008.
What I don't like in general: Lazy people.
Pet peeve: Misspelled words in documents where spell check is readily available.
In sports: Lack of accountability by too many athletes.
In business: A workforce that is unwilling to work hard and appreciate that raises and promotions should be earned.
In sports business: Games are becoming too expensive for many to view live.
About the direction of sports business: Sometimes forgetting that, at the end of the day, it's all about the game.
In media: Big media can be too commercial. It's more about audience demographics and less about news critical for us to know.
In technology: How quickly the latest gadgets are replaced by the next version.
In sports facilities: Expensive, bad food.
In sports journalism: Bad writing.
About sports fans: Mean-spirited.
What I like in people: Funny people who can laugh at themselves.
That would surprise those who know me: I have been a fan of "All My Children" since its first show in 1970.
Above all else: Laughing with the people I love.
About myself: My dedication to my family, friends, and myself.
Heroes: My father.
Players: TIGER WOODS, CHRIS PAUL, LARRY DOBY, ROGER FEDERER, HANK AARON, the WILLIAMS SISTERS, JOHN HAVLICEK, BOB MCADOO, PETE MARAVICH, OSCAR ROBERTSON.
Possession: Rocks from my daughter.
Memento: Anything from my father.
Time of year (because): Summer. There is nothing better than shorts, flip flops and dinner on the back deck.
Music: Anything you can dance to.
Books: "Bonfire of the Vanities," "A Prayer for Owen Meany," "Native Son," "The Stand," "Rabbit Run," "Where the Wild Things Are," "Catcher in the Rye."
Authors: JOHN IRVING, MAYA ANGELOU, PAT CONROY, CHARLES DICKENS, DAVID BALDACCI.
Magazines: Real Simple, Newsweek, Sports Illustrated.
Web sites: Google, Wikipedia, menupages.com.
Gadgets: The rabbit corkscrew, multi-use remotes.
Chores: Grocery shopping when the store is empty.
Hobbies: Reading, exercising, playing piano.
Trips: Anywhere with a beach or mountains.
Movies: "Shawshank Redemption," "West Side Story," "Crash," "The Birdcage," "Remember the Titans," "Glory," "The Color Purple."
TV: "Grey's Anatomy," "West Wing," "Backyardigans," "Brothers & Sisters."
Concerts: The Police.
Food: Yes, please.
Dessert: Dark chocolate layer cake with chocolate chip ice cream.
Scent: Homemade bread, sautéed garlic, freshly baked chocolate chip cookies, fresh brewed coffee.
Vacation spots: Paris, Seattle, the Caribbean.
Cars: Mercedes convertibles.
Singer: CHAKA KHAN.
Quote: "Try again, mom" -- from my daughter, OLIVIA.
Old Dominion AD Jim Jarrett
To Retire Next June After 40 Years
EXECS: Former Lightning Exec VP/Corporate Sales & Marketing and Hutt Sports Group President HARRY HUTT has started his own marketing firm, Hutt Sports Marketing, LLC (THE DAILY)....The ECHL has promoted Manager of Hockey Operations MIKE MURRAY to VP/Hockey Operations, replacing Senior VP/Hockey Operations ROD PASMA, who was named AHL Exec VP/Hockey Operations (ECHL)….Turnkey Sports & Entertainment named STEVE SEIFERHELD VP and promoted Dir of Major League Accounts EMILY HUDDELL to VP, with both working in the company's custom market research division, Turnkey Intelligence (Turnkey Sports)….The Florida Sports Foundation (FSF) named SARAH KIRCHBERG Grants & Special Events Coordinator and TRAVIS NAFE Event Coordinator (FSF)….Just Marketing Int'l named STEPHANIE WEBBER Design/Client Services Intern (Just Marketing).
Do you have an executive announcement? If so, please send to email@example.com.
FSI Currently Only Offers Football Insurance, But
Execs Hope To Expand To Other Sports Soon
TRADE SECRETS: BRAND REPUBLIC's Jennifer Whitehead reports Wieden & Kennedy co-Founder Dan Wieden and Goodby, Silverstein & Partners co-Chairs Jeff Goodby and RICH SILVERSTEIN are among the ad industry execs that appear in the documentary ART & COPY, which, "lifts the lid on how some of the most famous slogans were thought up." The film "reveals a little known fact about the 'Just Do It' slogan used by Nike, which is that it was derived from the phrase 'let's do it' -- the last words uttered by GARY GILMORE, the murderer who notoriously asked to be executed by firing squad." Whitehead notes the film is directed by DOUG PRAY and opens on limited release in the U.S. tomorrow (BRANDREPUBLIC.com, 8/20).
SETTLEMENT REACHED: The Rams yesterday agreed to "settle a discrimination suit filed on behalf of former assistant trainer RON DUBUQUE, who claimed he was fired for having epilepsy." The U.S. Equal Employment Opportunity Commission in an '08 suit said that DuBuque was diagnosed in '84 and "worked for years before managers fired him in 2006, claiming he was a medical liability and threat to safety." The team denied that claim, but it did agree to "pay DuBuque $100,000 in compensatory damages and employ him for two years as a rehabilitation specialist, worth $34,000" (ST. LOUIS POST-DISPATCH, 8/20).
IN MEMORY: Seattle-based travel startup Yapta co-Founder & Chair BRETT ALLSOP died Tuesday at the age of 38. Allsop started Fogdog, "an online sporting goods store that received backing from Nike before it was sold" in '00 (SEATTLE TIMES, 8/20).