Gretzky To Play Role In NHL Centennial Plans Dr. J Sells Rights To Name, Image NFL Viewership Continues Rocky Start To '16 Bucks President Apologizes To Milwaukee For Comments Angels May Play Out Current Lease At Angel Stadium USOC Gets Nearly $300M If L.A. Lands '24 Games NHL's Daly Hopes World Cup Back Every Four Years Florida AD Stricklin Tasked With Facility Fundraising FC Cincinnati Helps USL Attendance Jump 33% Registration Still Open For NeuLion Sports Media & Technology
SBD/Issue 232/Sponsorships, Advertising & Marketing
Obama Advocates American Carmakers' Participation In NASCAR
Published August 20, 2009
|Obama Says Participation In NASCAR A Good
Advertising Campaign For Car Manufacturers
MOVING FORWARD: In Daytona Beach, Godwin Kelly notes following Brian Vickers' win Sunday at the Sprint Cup Carfax 400, Toyota "now boasts wins with its three primary race teams" -- Joe Gibbs Racing, Michael Waltrip Racing and Red Bull Racing (RBR). RBR "may have the deepest pockets" of all three teams since it is owned by Red Bull CEO Dietrich Mateschitz. Kelly notes as "high-profile race teams, such as Hendrick Motorsports and Roush Fenway Racing, are scrambling to find corporate sponsors for the 2010 season, Mateschitz only needs to write a check from his company's account." Toyota Motorsports National Manager Les Unger said of RBR, "It's very gratifying to see that team and how far it's come since 2007." Meanwhile, Unger said that he "continues to talk with teams currently affiliated with other manufacturers about going into the Toyota camp next season." Unger said that Toyota "would like to increase the size of its footprint in the Cup garage, but hinted the company would not want to have more than a dozen full-time cars" (Daytona Beach NEWS-JOURNAL, 8/20).