Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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SBD/Issue 232/Sponsorships, Advertising & Marketing
Obama Advocates American Carmakers' Participation In NASCAR
Published August 20, 2009
|Obama Says Participation In NASCAR A Good
Advertising Campaign For Car Manufacturers
MOVING FORWARD: In Daytona Beach, Godwin Kelly notes following Brian Vickers' win Sunday at the Sprint Cup Carfax 400, Toyota "now boasts wins with its three primary race teams" -- Joe Gibbs Racing, Michael Waltrip Racing and Red Bull Racing (RBR). RBR "may have the deepest pockets" of all three teams since it is owned by Red Bull CEO Dietrich Mateschitz. Kelly notes as "high-profile race teams, such as Hendrick Motorsports and Roush Fenway Racing, are scrambling to find corporate sponsors for the 2010 season, Mateschitz only needs to write a check from his company's account." Toyota Motorsports National Manager Les Unger said of RBR, "It's very gratifying to see that team and how far it's come since 2007." Meanwhile, Unger said that he "continues to talk with teams currently affiliated with other manufacturers about going into the Toyota camp next season." Unger said that Toyota "would like to increase the size of its footprint in the Cup garage, but hinted the company would not want to have more than a dozen full-time cars" (Daytona Beach NEWS-JOURNAL, 8/20).