SBD/Issue 232/Sponsorships, Advertising & MarketingPrint All
Obama Says Participation In NASCAR A Good
Advertising Campaign For Car Manufacturers
MOVING FORWARD: In Daytona Beach, Godwin Kelly notes following Brian Vickers' win Sunday at the Sprint Cup Carfax 400, Toyota "now boasts wins with its three primary race teams" -- Joe Gibbs Racing, Michael Waltrip Racing and Red Bull Racing (RBR). RBR "may have the deepest pockets" of all three teams since it is owned by Red Bull CEO Dietrich Mateschitz. Kelly notes as "high-profile race teams, such as Hendrick Motorsports and Roush Fenway Racing, are scrambling to find corporate sponsors for the 2010 season, Mateschitz only needs to write a check from his company's account." Toyota Motorsports National Manager Les Unger said of RBR, "It's very gratifying to see that team and how far it's come since 2007." Meanwhile, Unger said that he "continues to talk with teams currently affiliated with other manufacturers about going into the Toyota camp next season." Unger said that Toyota "would like to increase the size of its footprint in the Cup garage, but hinted the company would not want to have more than a dozen full-time cars" (Daytona Beach NEWS-JOURNAL, 8/20).
Modell's Says Vick Jerseys In High
Demand, Especially In Philadelphia
WAIT AND SEE APPROACH: Dick's Sporting Goods Exec VP & CMO Jeff Hennion, whose company earlier this week decided not to sell Vick jerseys, said that the chain is "tallying customer service calls, search queries on its Web site and inquiries at Philadelphia-area stores to gauge consumer interest in Vick's jersey." Hennion said that Dick's "may decide later to begin stocking the Vick jersey." Dick's has "about 400 stores in 40 states" (BLOOMBERG NEWS, 8/19). A Philly.com poll asks readers, "Will you buy a Michael Vick jersey?" At presstime, 58.0% of respondents selected "Never!" while 33.1% chose "Absolutely!" (PHILLY.com, 8/20).
QUICK RESPONSE: In Minneapolis, Chao Xiong reports the Vikings "scrambled" to have No. 4 Brett Favre jerseys "printed and rushed to their three retail stores, the Vikings Locker Rooms." Meanwhile, Goldy's Locker Room at the Mall of America "expects to have them by Friday or Saturday," and Dave's Sport Shop in Maple Grove, Minnesota "received a shipment of jerseys Wednesday afternoon, and quickly sold about 15" (Minneapolis STAR TRIBUNE, 8/20). In St. Paul, Sean Jensen reports the Vikings Locker Room store at the Mall of America by yesterday morning was "selling Favre jerseys with a line wrapping throughout the store." Reebok Sports License division VP & GM Blake Lundberg said of producing jerseys for Favre's return, "We're almost treating it Super Bowl-like, working 24 hours a day, seven days a week" (ST. PAUL PIONEER PRESS, 8/20). The AP reported sporting goods stores in Sioux Falls, South Dakota "report phones ringing off the hook with people seeking" Favre's jersey, and the "situation is the same" in Fargo, North Dakota. Fargo-based Sports City Owner Ron Gordy said that the Favre jersey "might be his best-selling jersey ever," and that the phone "has been ringing steadily" (AP, 8/19). Meanwhile, Reebok is "actually printing and selling Favre's red practice jersey" (TWINCITIES.com, 8/19).
PUTTING PLAN IN ACTION: Indianapolis-based MainGate President & CEO Dave Moroknek, whose company is the "official vendor" for Vikings souvenirs, said that MainGate "has been preparing a merchandise line and a marketing plan for months" in anticipation of Favre joining the team. MainGate has been "stocking a mass quantity of jerseys, tees, hats and other merchandise to carry for all store locations and to cover online sales through Vikingslockerroom.com." MainGate will launch a "fully integrated sales and marketing program in conjunction with the announcement of Favre joining the Vikings" (INDIANAPOLIS STAR, 8/19).
Kings Dominion, Carowinds To Debut
Earnhardt-Themed Coasters Next Year
Nike Golfers Meeting Next Week To
Decide Attire For Next Year
Kevin Garnett, Adidas Partner To Create Limited
Edition Chelsea-Themed Sneaker
EASTERN PROMISES: In N.Y., Mitch Abramson reports New Jersey-based boxing promoter Dino Duva and investor Richard Davimos, in partnership with the Chinese Sports Industry, have "ventured into an exclusive agreement with the Chinese Boxing Federation to market, sponsor and promote the Chinese national boxing team in amateur and professional competition." Heavyweight boxer Zhang Zhilei is the "centerpiece of the deal." Duva said that he is "in the process of finalizing a television deal to broadcast amateur fights in China, and he says sponsors are lining up." adidas is the chief sponsor of China's national boxing team, and Duva said that he is "currently in talks with Reebok, Nike, Visa and Mastercard" (N.Y. DAILY NEWS, 8/20).
CHICAGO STYLE: In Chicago, Lewis Lazare reported the Chicago 2016 bid committee "hopes to rev up some last-minute excitement for the city's ... Olympic bid when a new music video-style TV commercial debuts next month featuring an array of local celebrities." Walter E. Smithe Furniture co-Owner Tim Smithe is "producing the video, which will be shot Aug. 26 in Millennium Park." Celebs expected to participate include White Sox manager Ozzie Guillen, Cubs manager Lou Piniella and Bears coach Lovie Smith, while Bears QB Jay Cutler is "being courted." The video will include a "montage of celebrities using sign language to spell out the numbers '2016' and declaring that they back the bid" (CHICAGO SUN-TIMES, 8/19).
ROUNDUP: In Indianapolis, Curt Cavin noted Bombardier is "no longer a sponsor" of Indianapolis Motor Speedway's Pagoda. Cavin: "I don't know all the details of the business transaction, but the logo has been gone for some time" (INDYSTAR.com, 8/19)....WWE is "researching an apparel line, new toy lines and other branded products targeted at females" (N.Y. POST, 8/20).