Triple-A Isotopes Trying One-Day Rebrand New Logo For NASCAR's Race To Green Effort Charlotte Motor Speedway Adding Fan Experience Deck Redskins' Allen Taking Lead In Stadium Effort Bristol Speedway Makes Kid-Friendly Changes Schefter Working Celtics-Bulls World Cup Could Elevate Soccer In North America Pegula Takes Responsibility For Sabres' Failings SBJ In-Depth: Youth Sports NFL Loads Primetime Schedule With Top Draws
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32 U.S. Stadiums Remain Under Consideration
As Hosts If U.S. Wins '18 Or '22 World Cup Bid
TO RUSSIA, WITH LOVE: Helios Partners today announced that it has been hired to lead Russia's bid to be selected as host of the '18 or '22 World Cup. The Atlanta-based consultancy will develop Russia's bid book and manage the brand and technical development of the country's bid. Helios also worked with Sochi in its successful bid to host the '14 Winter Games.
Safina Thinks Tennis Canada Would Be Better
Served Keeping Rogers Cup Format As Is
PLACE SETTINGS: ESPN.com's Greg Garber wrote under the header, "What Is Tennis' Place In America Today?" Tennis is "alive, certainly, but is it relevant?" After "crunching all kinds of numbers -- from rising participation totals to television ratings to equipment sales -- and conducting dozens of interviews with people in the game, the answer is: relatively speaking, yes." Tennis "matters more today in places like Serbia (where it is the No. 1 sport), Europe in general, and South America." In the U.S., tennis "isn't all that high on the list." Tennis broadcaster Bud Collins said, "I think we were in a slump with the game, but I see it improving." Int'l Tennis HOFer and InsideOut Sports & Entertainment Founder Jim Courier added, "From what I'm seeing, people are playing tennis again. You see more people in the streets carrying rackets and riding bikes, too. There was a time when there was a moratorium on tennis rackets in airports. I've seen more and more of that" (ESPN.com, 8/18).