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SBJ Special Issue: Sports Gives Back
Published August 20, 2009
Charitable giving provides leagues and sports organizations a way to make a larger impact in communities and to generate goodwill with both clients and fans. We¹ll look at the ways sports enterprises select the organizations and community projects they want to associate with and how they manage those efforts. How do they go deeper than simply writing a check and instead build lasting, authentic relationships? Publishing Date: September 14 Close: August 31 Materials Close: September 2.
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