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SBD/Issue 224/Sports Media
SEC's New Media Policy Restricts Use Of Video On TV, Web
Published August 10, 2009
|SEC Plans To Limit News Stations' Highlight
Clips To No Longer Than Three Minutes
ONLINE BAN AS WELL: In Florida, Nathan Crabbe reported the SEC also will "ban media outlets from posting game highlights online, beginning with the upcoming football season." Bloom said, "This is not a restriction of overall coverage. ... It's a restriction of video." Univ. of Florida College of Journalism and Communications Dean John Wright said the new restrictions are a “way of protecting content in an evolving media landscape.” Wright: “It looks to me to be a smart and prudent thing to do to protect the rights to their product” (GAINSVILLE SUN, 8/8).
ON THE TUBE: In Orlando, Iliana Limon notes Conference USA’s $67.8M agreements with CBS College Sports and ESPN “expire at the conclusion” of the ’10-11 season, and if the conference “finds the TV marketplace less lucrative than in the past, its future becomes less stable.” Univ. of Central Florida President John Hitt, who will be “overseeing the negotiations” for a new deal, said, “It’s very important.” Limon notes the TV agreements “will help determine whether Conference USA keeps up with the Mountain West Conference,” or “slips closer to the funding levels of the Western Athletic, Mid-American and Sun Belt conferences.” C-USA’s teams “have come to expect quite a bit more than the reported $330,000 per school WAC teams get each year from ESPN.” C-USA Commissioner Britton Banowsky said that he is “optimistic about hanging on to one of C-USA’s unique features: national TV deals with more than one network” (ORLANDO SENTINEL, 8/10).