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SBD/Issue 224/Events & Attractions
F1, Universal Music Preparing To Launch F1 Rocks Concert Series
Published August 10, 2009
F1 and Universal Music Group Int'l are preparing to "launch their F1 Rocks concert series this fall," according to Tom Ferguson of BILLBOARD. All the Worlds (ATW), the live event joint-venture company co-owned by Universal, Paul Morrison and Becky Morgan, will kick off F1 Rocks at the '09 SingTel Singapore Grand Prix in September. The shows will be staged September 24-26 at the 10,000-capacity Fort Canning Park and will feature Beyonce, the Black Eyed Peas, ZZ Top, NERD and Chinese pop star Jacky Cheung. ATW "eventually will stage concerts at every other Grand Prix event, with six to eight shows planned around the world in 2010." F1 is "negotiating with its broadcast partners to televise the shows." Morrison said that ATW "will produce two TV programs around the Singapore event -- a backstage lifestyle show designed to air before the Grand Prix and concert highlights that will air after the race." MTV Video Music Awards and Europe Music Awards Dir Hamish Hamilton "will helm the TV coverage of F1 Rocks." ATW "will executive-produce the F1 Rocks concerts and telecasts, while Formula One will handle sales of the TV shows to broadcasters." F1 Rocks' global booking agent and promoter is the Solo Agency, London, "which promotes Madonna and the Rolling Stones" (BILLBOARD, 8/15 issue).







