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SBD/Issue 221/Sports Media
NBA '09-10 National TV Sked Unveiled, Coverage To Begin October 27
Published August 5, 2009
|Griffin's Regular-Season Debut To Be Part
Of Doubleheader On TNT
CUTTING BACK: SPORTS MEDIA WATCH noted "unless there are major changes," ABC's 15 NBA telecasts will be its "fewest amount of NBA games" since it became the league's network TV partner before the '02-03 season. Fifteen is the "minimum amount of regular season games the network is contractually obligated to air," and the net will "only air games involving 8 teams next season." The "lack of NBA games on ABC is surprising, considering that NBA regular season ratings have increased for two consecutive seasons" (SPORTSMEDIAWATCH.com, 8/4). ESPN.com's Chris Sheridan noted with Rockets C Yao Ming and G Tracy McGrady injured and former F Ron Artest signing with the Lakers this offseason, the Rockets "now apparently have no national appeal at all," as the team will not appear on TNT, ESPN or ABC this season. The Nets, Kings, Bucks and Bobcats also have no nationally televised games, not counting broadcasts on NBA TV (ESPN.com, 8/4).
Magic Scheduled To Play Franchise-High
24 Games On National Television
STARS, WINNING IMPORTANT: In Oklahoma City, Berry Tramel writes if the NBA's TV partners believed Thunder F Kevin Durant "was the second coming" of Cavaliers F LeBron James, the Thunder "would not have just one measly national telecast this season." However, the NBA is a "star-driven league," as the Clippers have "eight national-TV games this season" to showcase Griffin (DAILY OKLAHOMAN, 8/5). In Sacramento, Jason Jones notes the Kings' sole national appearance will be on NBA TV on November 8 against the Warriors. Kings coach Paul Westphal: "If you start winning enough, they find a way to put you on. It's certainly not something I get worked up about" (SACRAMENTO BEE, 8/5).