SBD/Issue 221/Sports Media

Blazing Saddles: UAB Signs 10-Year Extension With ISP Sports

The Univ. of Alabama-Birmingham (UAB) yesterday announced a new 10-year multimedia rights deal with ISP Sports valued at a total of $7M. UAB AD Brian Mackin said the new terms represented a 125% increase over the Blazers' previous deal with North Carolina-based ISP. Included in the contract are several facility improvements that ISP will pay for, including new, state-of-the art scoreboards for Bartow Arena, Young Memorial Field and the school's new on-campus softball facility that is scheduled to open for the '10 season. The scoreboards will be produced by Daktronics. The video equipment will be run by a new mobile truck that will provide live game production services and instant replay capabilities that will also be used at UAB home football games at Legion Field (UAB/ISP Sports). In Birmingham, Steve Irvine notes the deal will run through June '19 and is an increase over the current deal that guaranteed $259,000 per year "plus some potential added money each year through revenue sharing." Mackin said the first phase of the "athletic facility upgrade, which included a new weight room, training room and academic center for athletes, was 'more internal' while the scoreboards will be visible for fans and visitors outside the athletic program." Mackin: "It shows that we are making progress. With these enhancements, the fans and general public are going to see the scoreboards and see (the improvements). That's the outward growth that we need." ISP Senior VP Dan Barrett indicated the company has partnerships with "about 65" schools (BIRMINGHAM NEWS, 8/5).

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