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SBD/Issue 221/Sponsorships, Advertising & Marketing
The Island Life: Mets, Puerto Rico Tourism Announce Partnership
Published August 5, 2009
|Delgado May Help Puerto Rico Tourism Co.
Promote Travel To The Island As Part Of Deal
MORE BUSINESS TO COME: Howard said the deal is one of several the club is negotiating for the balance of the '09 season and for '10, despite a checkered, injury-plagued season that has seen the Mets' on-field fortunes dim and the recent controversies involving GM Omar Minaya, former VP/Player Development Tony Bernazard, and N.Y. Daily News reporter Adam Rubin. "We still have a quality product and a great stadium and remain aggressive in pursuing new business," Howard said. "There's been a bit of a rough patch, but you simply have to remember to never get too high or too low in this business. You just can't overreact either way. Unfortunately, the local media does lend itself to some wild swings, both positive and negative. But that doesn't change the character of who we are as an organization and as a business partner." Attendance at Citi Field, meanwhile, remains in excess of 39,000 per game and 94% of capacity. Asked if he was concerned about a September dropoff at the turnstiles, Howard said, "We'll have to see how it plays out. We're not done playing baseball. But we still have great energy in the building."