SBD/Issue 221/Sponsorships, Advertising & Marketing

Ohio Lottery Unveiling Instant-Win Games For Browns, Bengals

Browns, Bengals Unveil
Instant-Win Lotto Games
The Ohio Lottery Commission is "rolling out a Browns-branded instant-win game in time" for the upcoming NFL season, according to Jim Nichols of the Cleveland PLAIN DEALER. The $5 scratch-off tickets offer a "top instant prize of $100,000," and players who "don't score an instant prize can mail in their lottery tickets for entry into four drawings for losers' prizes, such as tickets to upcoming Browns games, game-worn jerseys and other memorabilia" (Cleveland PLAIN DEALER, 8/5). Meanwhile, the Ohio Lottery also will debut a $5 Bengals instant game later this month, also carrying a $100,000 top prize. The game also offers team merchandise, game-worn jerseys, autographed footballs, pre-game sideline access, football road trips, dinner on the field at Paul Brown Stadium and '10 season tickets, among other items (Bengals).

CLARIFICATION: An item in yesterday's issue of THE DAILY should have stated the Giants' deal with the Connecticut Lottery came after the team earlier this year expressed it was in talks with the lotteries in New York, New Jersey and Connecticut. THE DAILY regrets the mistake.

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