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NHL Panthers Sale Closer, But Work Remains Before Deal Official
Published August 5, 2009
|SPAC Reportedly Not Looking
To Move Panthers After Acquisition
IN THE LOCKER ROOM: In Ft. Lauderdale, Sarah Talalay notes the Panthers have unveiled a new season-ticket offer called the “Panthers Locker Room.” It includes season tickets in the lower bowl at BankAtlantic Center for $35 a game -- down from $50 last season -- and “personal attention from players.” The 1,100 seats are being “divided into segments that will be named for five to seven Panthers players, who will hold autograph sessions and skating clinics for fans in their areas.” Those seat holders “will also get their section namesake’s merchandise and birthday and holiday e-mail messages from him.” The sections are being “decorated to look like the inside of a team locker room.” Panthers President & COO Michael Yormark: “Fans talk about that all the time: ‘I want to meet my favorite player, I want to meet my hero.’ We’ve gone to the players and gotten their sign-off that we want to do something unique” (South Florida SUN-SENTINEL, 8/5).
NEW PARTNERS: BDO Seidman, LLP and Chief Executive Air have inked deals making them official marketing partners of the Panthers and BankAtlantic Center, while Andy Frain Services has enhanced its existing partnership. BDO Seidman's deal is its first sports marketing agreement and includes presenting sponsorship of the concierge desks at BankAtlantic Center VIP entrances and an “Inside the Numbers” in-game feature. Chief Executive Air’s multi-year deal includes the presenting sponsorship of BankAtlantic Center’s suite attendants, including branded shirts and nametags. Andy Frain Services' multi-year agreement includes designation as the Official Security Services Provider of the Panthers and business-to-business networking opportunities (Panthers).
FREQUENT FLIERS: In a special to THE HOCKEY NEWS, George Richards notes the Panthers this preseason will travel approximately 7,000 miles, as the team will take a “now annual pre-season tour of Canada.” The team in total will play nine preseason games, but only one at BankAtlantic Center. The Panthers “draw very few fans to pre-season games, so from a business standpoint, the team makes money when on the road.” Yormark: “In this economy, perhaps only having one pre-season game at BankAtlantic Center is a good idea. It’s one less game our season ticket holders have to pay for. Pre-season hockey in September is a hard sell, there’s no doubt about it” (THE HOCKEY NEWS, 8/3 issue).