Names & Faces: Basketball HOF Opens Michael Jordan Exhibit

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In Massachusetts, Ron Chimelis reported the Basketball HOF yesterday opened a Michael Jordan exhibit "featuring artifacts, a timeline and a movie to capture the essence" of his career that will "serve as a lead-up to his enshrinement" in the HOF on September 11. The display, which includes examples of "Jordan's line of basketball footwear," will "remain at the hall for several months after enshrinement." Basketball HOF President & CEO John Doleva said Jordan Brand "invested approximately $250,000 into this project" (MASSLIVE.com, 8/1).

FOOT SUPPORT: In London, John Bingham reports Galaxy MF David Beckham will appear alongside California Gov. Arnold Schwarzenegger in a new "advertising campaign to promote" the state. Beckham is among a "host of celebrities chosen to help attract visitors" to California, and the effort is "being viewed as a signal that the player plans to stay in America despite rumours of a possible permanent move" to AC Milan (TELEGRAPH.co.uk, 8/3).

LUCKY NUMBER SEVEN: The WALL STREET JOURNAL's Hannah Karp reported modeling agency Wilhelmina is "on the hunt to replace the seventh member of its women's golf team -- the Wilhelmina 7 -- by the end of the season." Wilhelmina Sports Dir Rodney Fetaya has been "scouting LPGA players" at the U.S. Women's Open and Women's British Open to find a golfer that will "fit in with the close-knit group." Fetaya said that he has the "list narrowed down to five players who seem to have personality and a sense of style" (WALL STREET JOURNAL, 8/1).

BACKSTAGE ACCESS: Friday's episode of "Entertainment Tonight" featured backstage footage from the filming of DirecTV's new ads promoting its "Sunday Ticket" NFL package. Actors Charlie Sheen and LL Cool J star in the ads, and LL Cool J said, "I love football. I'm a fan, I can't lie." Sheen added, "It's always nice to promote a product you actually believe in, support and use." The ad starring LL Cool J starts airing today ("Entertainment Tonight," 7/31).