SBD/Issue 218/Sports Media

Final Nielsen Ratings From Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent sports telecasts (THE DAILY).

TELECAST
DATE
NET
TIME
RAT.
Golf: Senior British Open: Third Round
7/25
ABC
2:00-3:30pm
0.6/2
WNBA All-Star Game
7/25
ABC
3:30-5:35pm
0.4/1
PGA Tour: RBC Canadian Open: Third Round*
7/25
CBS
3:00-6:00pm
0.6/2
MLB: (regional)
7/25
Fox
4:08-7:42pm
1.9/5
Ironman World Championships (repeat)
7/25
NBC
2:30-4:00pm
0.5/1
Dew Tour Skate Open
7/25
NBC
4:00-6:00pm
0.5/1
Golf: Senior British Open: Final Round
7/26
ABC
1:00-3:19pm
1.0/3
Tour de France Highlights (taped)
7/26
CBS
2:00-3:00pm
0.5/1
PGA Tour: RBC Canadian Open: Final Round*
7/26
CBS
3:00-6:00pm
0.7/2
F1: ING Hungarian Grand Prix (taped)
7/26
Fox
3:00-4:48pm
0.5/1
FINA Swimming World Championships
7/26
NBC
12:00-2:00pm
0.8/2
Dew Tour Skate Open
7/26
NBC
4:00-6:00pm
0.5/1
TELECAST
DATE
NET
TIME
U.S.
CABLE
VIEWERS (000)
MLB: Cubs-Phillies
7/20
ESPN
7:00-9:48pm
0.8
1.0
1,192
KFC World Cup of Softball
Championship: U.S.-Australia
7/20
ESPN2
9:00-11:09pm
0.5
0.6
797
MLB: Red Sox-Rangers
7/22
ESPN
8:00-11:13pm
0.8
1.0
1,235
NASCAR Camping World
Truck Series: AAA Insurance 200
7/24
Speed
8:00-10:30pm
0.5
0.8
870
NASCAR Nationwide Series:
Kroger 200
7/25
ESPN
8:00-10:02pm
1.3
1.5
1,903
NASCAR Nationwide Series:
Kroger 200 Practice*
7/25
ESPN2
1:10-2:00pm
0.5
0.6
763
NASCAR Sprint Cup: Allstate 400
at the Brickyard Qualifying
7/25
ESPN2
2:00-4:25pm
0.8
0.9
1,081
NASCAR Sprint Cup: Allstate 400
at the Brickyard
7/26
ESPN
2:15-5:16pm
4.1
4.8
6,487
Tour de France: Stage 20
7/25
VS
8:30-11:00am
0.5
0.8
792
MLB: White Sox-Tigers
7/26
ESPN
8:00-10:44pm
1.5
1.8
2,321


CHART NOTES
: * = rain moved the end of the final round to Monday on Golf Channel. ** = Rain halted practice for the Nationwide Series, so coverage switched to Allstate 400 qualifying. Nationwide practice coverage resumed at 4:25pm until 4:57pm ET.

PITCH: Fox Soccer Channel (FSC) earned a 0.8 cable rating and 383,000 viewers for last Sunday's Mexico-USA Gold Cup final, marking the net's highest-rated and most-viewed telecast since becoming a Nielsen-rated network last October. Meanwhile, Univision drew 5.384 million viewers for the match, making it the most-viewed sports telecast on broadcast TV for the weekend, as well as the net's largest audience ever for a Gold Cup match (THE DAILY)….The World Football Challenge (WFC) averaged 152,000 Hispanic HHs on ESPN Deportes for six matches. The Club America-AC Milan match on July 22 was the most-viewed Spanish-language program on cable for the month of July with 282,000 Hispanic HHs (ESPN).

….AND CATCH: Tuesday night's Pirates-Giants game on CSN Bay Area delivered 141,150 HHs in the S.F./Oakland/San Jose market, marking the most-watched Giants game on the network this season (CSN Bay Area)….On Wednesday, FS Midwest earned a 13.4 local rating for the 15-inning Cardinals win over the Dodgers, marking the net's highest-rated Cardinals game since September '07 (FS Midwest)....The Rays-Yankees three-game series this past week on Sun Sports (one game) and FS Florida (two games) averaged a 5.5 local rating in the Tampa-St. Petersburg market, marking the highest Rays three-game series average this season on the networks (ST. PETERSBURG TIMES, 7/31).

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