What's Up For The Weekend? With Toronto FC's Paul Beirne

Beirne Will Be Mountain Biking In Durham Forest This Weekend

Ever wonder how executives in sports business spend their weekends? THE DAILY this week continues our newest feature, "What's Up For The Weekend?," which will provide readers with an inside-look at who's who in our industry. Today, we catch up with Toronto FC Dir of Business Operations PAUL BEIRNE. Beirne earlier this week talked to Staff Writer Jessica Collins about his plans for the weekend.

Q: This weekend I am most looking forward to …

Beirne: Sunday morning. I'm a routine guy, and my routine includes walking my dog to the beach, the iPod, and reading the paper at the local coffee shop. If I do not do these things my whole day feels out of balance!

Q: This weekend I will spend quality time …

Beirne: Savoring the summer. Summers are too short in Canada and we need to get the most out of them. For me, being on the deck with good friends and a pint of cold Carlsberg is all I need!

Q: A weekend must read is …

Beirne: "FREE" by CHRIS ANDERSON. Except I'm listening to the audio book he made available for free. He put his money where his mouth is by doing that. As he speaks you cannot help but think about how his ideas might make their way into your business. A thought-provoking read ... or listen!

Q: What sports or activities are you participating in this weekend?

Beirne: My kids, my wife and I will be mountain biking in Durham forest. We go overexert for an hour and a half and then reward ourselves with a decadent brunch, completely undoing any illusions we may have of a healthy lifestyle!

Do you have anything worth sharing about your upcoming weekends or getaways? If so, please send to editorial@sportsbusinessdaily.com.