SBJ Special Issue: College Football

University athletic departments look to football to generate enough additional revenue to help support their many other programs, so the pressure is on to find new ways to leverage the sport. As athletic department budgets tighten, those pressures only increase. We’ll break down some of the strategies being used by college football programs and their marketing partners to see how they tap into one of the most passionate fan bases in sports. Publishing Date: August 24 Close: August 10 Materials Close: August 12.

For information on advertising, contact National Ad Director Julie Tuttle at 212-500-0711 or jtuttle@sportsbusinessjournal.com.