AT&T To Sponsor U.S. Men's And Women's Soccer Teams, MLS

By Tripp Mickle, Staff Writer, SportsBusiness Journal

AT&T Logo Will Appear On Front Of MLS' All-Star Team Jerseys As Part Of Sponsorship

Soccer United Marketing (SUM) today announced a multi-year sponsorship with AT&T that makes the company the official communications services sponsor of the U.S. men’s and women’s national teams and MLS. The agreement includes entitlement rights to MLS' All-Star Game, and AT&T's logo will appear on the front of the league's All-Star team jerseys during Wednesday night's game in Sandy, Utah. AT&T also plans to provide content from the All-Star Game, including postgame highlights, player profiles and interviews across AT&T U-Verse TV, AT&T MediaNet, CV mobile video and online at fanzone.att.net. The value of the deal was not available. The deal makes AT&T a sponsor of the U.S. men's national team less than a year before the '10 FIFA World Cup in South Africa. It builds on AT&T's existing relationship with SUM as a sponsor of the Mexican national team and InterLiga, a Mexican club tournament that takes place in the U.S.