SBD/Issue 213/Sports Media

Final Nielsen Ratings From Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent sports telecasts (THE DAILY).

TELECAST
DATE
NET
TIME
RAT.
British Open: Third Round
7/18
ABC
9:00am-2:43pm
2.4/7
MLB: (regional)
7/18
Fox
4:07-7:45pm
1.6/4
Golf: American Century Championship
7/18
NBC
3:00-6:00pm
0.9/3
British Open: Final Round
7/19
ABC
8:00am-3:15pm
3.8/12
Red Bull X-Fighters: Texas (taped)
7/19
ABC
3:09-4:09pm
0.9/2
Skateboarding: Maloof Money Cup (taped)
7/19
NBC
2:00-3:00pm
0.4/1 
Golf: American Century Championship
7/19
NBC
3:00-6:00pm
1.0/2
TELECAST
DATE
NET
TIME
U.S.
CABLE
VIEWERS (000)
State Farm Home Run Derby
7/13
ESPN
8:18-11:09pm
5.1
6.0
8,250
Taco Bell All-Star Legends &
Celebrity Softball Game
7/13
ESPN
11:09pm-12:09am
2.3
2.7
3,613
British Open: First Round
7/16
TNT
7:00am-2:41pm
0.9
1.0
1,123
British Open: Second Round
7/17
TNT
7:00am-2:52pm
1.2
1.4
1,586
British Open: Second Round (re-air)
7/17
TNT
2:52-7:00pm
0.7
0.9
995
KFC World Cup of Softball:
U.S.-Japan
7/18
ESPN
8:00-10:36pm
0.7
0.8
1,038
NASCAR Nationwide Series:
Missouri-Illinois Dodge Dealers 250
7/18
ESPN2
9:30pm-12:15am
0.9
1.1
1,351
British Open: Final Round
7/18
TNT
7:00-9:00am
0.7
0.9
965
MLB: Mets-Braves
7/19
ESPN
6:00-9:00pm
1.3
1.5
1,805
"The ESPYS"
7/19
ESPN
9:00-11:15pm
1.5
1.7
2,271

DIAMOND DISTRICT: Tuesday night's Phillies-Cubs game on CSN Philadelphia, in which the Phillies won in the 13th inning on a walk-off home run, earned a 10.6 local rating (315,000 HHs), marking the net's highest-rated game ever. The previous high was a 10.5 rating for Braves-Phillies in September '07 (CSN Philadelphia)….MLB Rangers games on FS Southwest averaged a 2.6 local rating (65,000 HHs) in the Dallas-Ft. Worth market during the first half of the season, up 71% over the same period last season. For over-the-air games on KDFI-MYT, Rangers games averaged 69,000 HHs, up 48% (DALLAS MORNING NEWS, 7/18)….CSN Bay Area averaged a combined 94,000 HHs for MLB Giants telecasts in the S.F./Oakland/San Jose and Sacramento markets during the first half of the season. In the S.F./Oakland/San Jose market alone, games averaged a 3.19 local rating, up 38% from a 2.31 average at the All-Star break in '08 (CSN Bay Area).

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