A-B Receives Most Brand Exposure Value During All-Star Game

MLB sponsor Anheuser-Busch received the most brand exposure value during Fox' telecast of Tuesday's '09 MLB All-Star Game, according to an analysis of the broadcast conducted by K.C.-based sponsorship measurement firm Image Impact. A-B's Budweiser, Bud Light and Busch brands combined for almost $4.15M in value as a result of 14 minutes 26 seconds of on-screen duration. Meanwhile, MLB sponsor Taco Bell was the top individual brand, with 102 brand detections and 9 minutes 19 seconds of on-screen time, which delivered $3.18M in value. Of the top 10 most exposed brands during the All-Star Game, six are MLB corporate partners. Tuesday's game, which at 2 hours 31 minutes was the shortest All-Star Game since '88, delivered $30.5M in total value to 82 different brands (Image Impact).

NOTES: * = not official MLB partner. Quality Index is indicative of detection's impact potential based upon observable presentation attributes such as duration, size, isolation and presentation type. QI values range between 0.1 and 1. Monetary Value is a quality adjusted value of sponsorship presentations benchmarked against the broadcast's 30-second rate card.