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SBD/Issue 205/Sports Media
IMG Announces Deal To Sell NFL TV Rights In Select Int'l Markets
Published July 14, 2009
|IMG Will Sell Local Language TV Rights For
NFL Games, Including Super Bowl, Pro Bowl
WORLDWIDE LEADER: In Manchester, Owen Gibson writes ESPN, "due to launch a new UK channel in time for the beginning" of the EPL season, is "poised to sign a vital production deal." ESPN "will commission IMG Sports Media ... to make the studio shows and ancillary programming for its Premier League coverage and any other rights it wins." Sky TV cameras "will provide its on-pitch coverage but IMG will take responsibility for other content, some of which is also likely to be shared with its ESPN Soccernet website." The deal is the "latest manifestation of ESPN's efforts to keep costs down by outsourcing retail, customer service and production to third parties." The outsourcing is also "expected to extend to programming around other rights that ESPN is seeking" (Manchester GUARDIAN, 7/14).