SBD/Issue 205/Sports Media

IMG Announces Deal To Sell NFL TV Rights In Select Int'l Markets

IMG Will Sell Local Language TV Rights For
NFL Games, Including Super Bowl, Pro Bowl
IMG Worldwide yesterday announced that it has reached a three-year agreement with the NFL to be the exclusive agent to license NFL television rights in certain international markets through the ’11 season and playoffs. IMG will sell local language TV rights for NFL games, including the Super Bowl and Pro Bowl, and NFL Films content. IMG will also license the international distribution of NFL Network and NFL Sunday Ticket in certain countries in Africa, the Middle East, Latin America and the Caribbean. IMG Exec VP/Media Sports Programming Barry Frank negotiated the deal (IMG).

WORLDWIDE LEADER: In Manchester, Owen Gibson writes ESPN, "due to launch a new UK channel in time for the beginning" of the EPL season, is "poised to sign a vital production deal." ESPN "will commission IMG Sports Media ... to make the studio shows and ancillary programming for its Premier League coverage and any other rights it wins." Sky TV cameras "will provide its on-pitch coverage but IMG will take responsibility for other content, some of which is also likely to be shared with its ESPN Soccernet website." The deal is the "latest manifestation of ESPN's efforts to keep costs down by outsourcing retail, customer service and production to third parties." The outsourcing is also "expected to extend to programming around other rights that ESPN is seeking" (Manchester GUARDIAN, 7/14).

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