SBD/Issue 205/Sports Industrialists

Executive Transactions

Sternberg Leaving Magna Global
Magna Global Exec VP/Audience Analysis STEVE STERNBERG, one of the "more respected and quoted TV-research executives on Madison Avenue," is leaving the company (HOLLYWOOD REPORTER, 7/14)....Tennis Channel named PATRICK WILSON Senior VP/Distribution (CABLEFAX DAILY, 7/14)....ESPN Star Sports (ESS) named J&M Int'l's JON LEFEBVRE VP/Sales Operations & Strategy, based in Singapore and reporting to ESS Senior VP/Advertising & Multimedia Sales CHARLES LESS. Lefebvre will be responsible for ESS ad sales and sponsorship strategies across seven sales regions covering southeast Asia, Japan and Hong Kong (ESS)....The Greater Washington Sports Alliance (GWSA) named BILL REIFSNYDER as Race Dir for the SunTrust National Marathon (GWSA)....Turner Sports and NBA Digital promoted NBA on TNT Producer ALBERT VERTINO to Senior Producer. Vertino's role will expand to include responsibilities within the newly created NBA Digital Content Group (Turner)....The Gridiron Greats Assistance Fund named KEN VALDISERRI President & CEO and SHANNON JORDAN VP/Marketing & Fund Raising (THE DAILY)....The AHL Worcester Sharks promoted SUZANNE SCHWARTZ to Senior Dir of Sales & Marketing, LINDSEY MARRANCA to Senior Account Exec and ERIC LINDQUIST to Dir of PR & Broadcasting. The Sharks also named KATIE KOHUTANYCZ Sales & Marketing Coordinator (Sharks)....Rutgers Univ. hired ALLISON MILLER and ALEX RESTREPO to join the athletics communications staff (Rutgers).

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