SBD/Issue 205/Sponsorships, Advertising & Marketing

What A Sign-Ing: Celeritas Management Acquires ANC Sports

Investment firm Celeritas Management has purchased marketing and venue signage company ANC Sports, according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. ANC President & CEO Jerry Cifarelli will remain in his position and retain a "minority stake." This deal marks the second sports acquisition for Celeritas, following the company's purchase of the Spanish Beisbol Network in September. ANC has 60 full-time employees and revenue of more than $60M, and Celeritas President & CEO Del Wilber said that he "sees many avenues for expanding ANC's businesses." Wilber: "They could really bridge the gap with some of their offerings, as far as that often-discussed melding of entertainment marketing and sports marketing. I see additional opportunities in collegiate venues, overseas, and even in non-sports venues, in places like shopping malls" (SPORTSBUSINESS JOURNAL, 7/13 issue).

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug